# John Deere

> John Deere, the principal brand of Deere & Company, makes agricultural, construction, forestry, and turf equipment and supports it with precision technology, dealers, replacement parts, and financing. Its current strategy joins mechanical engineering to computer vision, automation, and connected operations, with customer value measured in inputs saved and work completed.

- **Founded:** 1837
- **Headquarters:** Moline, United States
- **Founders:** John Deere (Founder and blacksmith)
- **Products:** Agricultural equipment, See & Spray Gen 2, John Deere Operations Center, AutoTrac, JDLink and JDLink Boost
- **Notable:** Built a successful self-scouring plow business beginning in 1837., Entered tractors at scale through the US$2.25 million Waterloo Gasoline Engine Company acquisition in 1918., Acquired Blue River Technology for US$305 million in 2017.

## Products & services

- **Agricultural equipment** — Tractors, combines, planters, sprayers, tillage equipment, and hay and forage machines for crop and livestock operations.
- **See & Spray Gen 2** — Camera and machine-learning technology for targeted spraying; announced in 2026 for model year 2027. In-crop use requires a renewable software license; targeted fallow use carries no additional software charge.
- **John Deere Operations Center** — Free account for organizing farm and machine data, coordinating work, and sharing information with selected advisers and service providers. Some connected capabilities require compatible hardware and services.
- **AutoTrac** — Guidance technology that helps steer compatible equipment and reduce overlapping passes.
- **JDLink and JDLink Boost** — Machine connectivity and satellite connectivity options for compatible equipment; the Starlink partnership was announced in January 2024.
- **Construction and forestry equipment** — Excavators, dozers, loaders, haul trucks, forestry machines, and Wirtgen Group roadbuilding equipment.
- **Turf and utility equipment** — Residential and commercial mowing equipment, golf equipment, compact tractors, and Gator utility vehicles.
- **John Deere Financial** — Equipment retail and wholesale financing and lease options, supporting customers and dealers.
- **Autonomy portfolio announced at CES 2025** — Second-generation autonomy technology shown for a 9RX tractor, 5ML orchard tractor, articulated dump truck, and battery-electric commercial mower; announcement does not establish general availability of every machine.
- **Parts, precision upgrades, and support** — Replacement and remanufactured parts, technology retrofit kits for eligible machines, maintenance resources, and dealer service.

## Achievements

- Built a successful self-scouring plow business beginning in 1837.
- Entered tractors at scale through the US$2.25 million Waterloo Gasoline Engine Company acquisition in 1918.
- Acquired Blue River Technology for US$305 million in 2017.
- Acquired Bear Flag Robotics for US$250 million in 2021.
- See & Spray covered more than five million acres in 2025; Deere reported nearly 50% average reduction in non-residual herbicide use and nearly 31 million gallons of herbicide mix saved.
- Reported US$1.379 billion net income for fiscal Q3 2026.

## Latest updates

- **2026-08** — Fiscal Q3 2026 net sales and revenues rose 5% to US$12.608 billion; net income was US$1.379 billion. Full-year net income guidance increased to US$4.75 billion-US$5.00 billion.
- **2026-07** — FTC and five states announced a repair-access settlement and filed a proposed stipulated order requiring equivalent dealer repair resources on fair and reasonable terms for 10 years. The FTC announcement states that the order has force of law when signed by the judge.
- **2026-04** — Deere agreed to a proposed US$99 million private right-to-repair class-action settlement. As checked October 22, 2026, the settlement website lists a January 19, 2027 final approval hearing; Deere denies wrongdoing.
- **2026-01** — See & Spray Gen 2 announced for model year 2027, consolidating prior offerings and adding supported crops and camera upgrades.

## Links

- Website: https://www.deere.com/
- LinkedIn: https://www.linkedin.com/company/john-deere/
- Twitter/X: https://twitter.com/JohnDeere
- GitHub: https://github.com/JohnDeere
- YouTube: https://www.youtube.com/@JohnDeere
- Instagram: https://www.instagram.com/johndeere/
- Facebook: https://www.facebook.com/JohnDeereUSCA/
- TikTok: https://www.tiktok.com/@johndeere

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Published by YesPress — https://yespress.io
Last updated: 2026-10-22