# Joel Soo

> Joel Soo is a Boston-based go-to-market operator at Lovable, the Stockholm-founded AI software creation company. After working in partner success at solar marketplace EnergySage and studying at Northeastern University, he joined Lovable in 2026 and moved quickly into the practical work of bringing AI-assisted building into companies: coordinating customer buildathons, working across security, marketing, data and community teams, and helping turn a product demo into a room full of working prototypes.

- **Role:** Founding GTM at Lovable
- **Organizations:** Lovable, EnergySage, Northeastern University
- **Education:** Northeastern University
- **Known for:** Orchestrated a cross-company Pendo-Lovable buildathon involving more than 120 participants and five hours of focused building., Helped coordinate Lovable's work across Pendo security, GTM, marketing, data and community teams during the event., Moved from senior partner success and special projects at EnergySage into Lovable's founding go-to-market team.

## Career timeline

- **Before 2026** — Worked at EnergySage as Senior Partner Success Manager, Special Projects.
- **2026** — Joined Lovable's go-to-market organization in Boston; his public title is Founding GTM.
- **2026-08** — Marked 100 days at Lovable as the company announced a $400 million Series C at a $13.3 billion valuation.
- **2026-09** — Helped orchestrate a Pendo-Lovable buildathon for more than 120 participants across functional teams in Raleigh.

## Achievements

- Orchestrated a cross-company Pendo-Lovable buildathon involving more than 120 participants and five hours of focused building.
- Helped coordinate Lovable's work across Pendo security, GTM, marketing, data and community teams during the event.
- Moved from senior partner success and special projects at EnergySage into Lovable's founding go-to-market team.

## Latest updates

- **2026-09** — Helped run a Pendo-Lovable buildathon in Raleigh with more than 120 participants divided into functional teams.
- **2026-09** — Shared Lovable's launch of a solutions partner program for agencies and consultancies.
- **2026-08** — Celebrated Lovable's $400 million Series C at a $13.3 billion valuation and reflected on his first 100 days at the company.
- **2026-07** — Highlighted Lovable's reported milestone of 50 million projects and 720 million monthly visits to Lovable-built projects.

## Links

- Website: https://lovable.dev
- LinkedIn: https://www.linkedin.com/in/joelsoo17

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Profile page: https://yespress.io/joel-soo
Published by YesPress — https://yespress.io
Last updated: 2026-09-27