# Joe Zarrehparvar

> Joe Zarrehparvar is the President and CEO of Fresche Solutions, a Montreal-based IT advisory and modernization company specializing in IBM i (AS/400) systems serving 22,000+ global clients. A 30-year technology veteran who built his career at Microsoft, Juniper Networks, and Wicresoft, Zarrehparvar took the helm at Fresche in May 2023 and has since driven a wave of AI-powered modernization tools, strategic partnerships with IBM, and a transition to subscription-based service models - all while championing a platform-neutral approach that lets clients modernize on their own terms.

- **Role:** President & CEO at Fresche Solutions
- **Organizations:** Fresche Solutions, Wicresoft International, Microsoft, Juniper Networks, Trevoli, Columbus A/S, Avanade, Texas Health Services
- **Nationality:** American
- **Education:** Bachelor's in Electrical Engineering and Electronics, Manchester College, England, Master's in Engineering Management, Southern Methodist University (SMU), O.N.D., Wythenshawe College of Further Education, Manchester, England
- **Known for:** Led Fresche Solutions to serve 22,000+ global clients across financial services, manufacturing, and retail, Championed transition to subscription-based 'unlimited support' pricing model at Fresche Solutions, Launched X-Modernize AI delivering 50% faster IBM i application conversion (November 2025)

## Career timeline

- **early career** — Studied Electrical Engineering at Manchester College, England and earned O.N.D. from Wythenshawe College
- **later education** — Completed Master's in Engineering Management at Southern Methodist University (SMU)
- **pre-1994** — Director of IT at Texas Health Services
- **1994-2001** — General Manager, Global Services at Microsoft - was present during critical strategic decisions including evaluation of Netscape browser relevance
- **2002-2008** — Co-founded Trevoli, an early SaaS software supplier focused on commercial retailers, launched during the post-Dot-Com Bust era
- **2009** — Leadership role at Juniper Networks for Data Center Business Unit engineering team, competing with Cisco Systems
- **post-2009** — Short stints at Columbus A/S (Executive Vice President, North America) and Avanade (sales leadership)
- **2014-2023** — CEO at Wicresoft International for 8+ years; directed strategic direction, acquisitions, and sustained engineering practices
- **May 2023** — Appointed President & CEO of Fresche Solutions, succeeding Stephen Woodard
- **2024** — Launched AI-Celerate advisory service; Fresche recognized as One of Canada's Top Employers
- **November 2025** — Launched X-Modernize AI offering 50% faster IBM i application conversion
- **March 2025** — Forged strategic partnership with IBM for PowerVS Managed Services; partnered with OmniData for data modernization
- **May 2025** — Launched FalconStor partnership for IBM i Data Backup

## Achievements

- Led Fresche Solutions to serve 22,000+ global clients across financial services, manufacturing, and retail
- Championed transition to subscription-based 'unlimited support' pricing model at Fresche Solutions
- Launched X-Modernize AI delivering 50% faster IBM i application conversion (November 2025)
- Launched AI-Celerate enterprise AI advisory service (October 2024)
- Guided Fresche Solutions to recognition as One of Canada's Top Small & Medium Employers (2024, 2025)
- Forged strategic partnership with IBM for PowerVS Managed Services (2025)
- Led Wicresoft International as CEO for 8+ years, directing multiple strategic acquisitions
- Co-founded Trevoli, one of the early SaaS software companies, during the post-Dot-Com Bust era (2002)
- Held General Manager, Global Services role at Microsoft for approximately 7 years

## Latest updates

- **2025-11** — Launched X-Modernize AI, an AI-powered IBM i modernization platform promising 50% faster application conversion
- **2025-10** — Launched Fresche Db2 Analytics Accelerator for IBM i data analytics
- **2025-05** — Announced strategic partnership with FalconStor for IBM i Data Backup solutions
- **2025-03** — Forged strategic IBM partnership for PowerVS Managed Services and announced OmniData partnership for data modernization
- **2025-01** — Fresche Solutions recognized as One of Canada's Top Small & Medium Employers for 2025
- **2024-10** — Introduced AI-Celerate advisory service to help enterprises measure AI ROI on IBM i
- **2024-08** — Launched TotalOps360 comprehensive managed services package

## Links

- Website: https://freschesolutions.com
- LinkedIn: https://www.linkedin.com/in/joezarr
- Twitter/X: https://twitter.com/freschesolution
- YouTube: https://www.youtube.com/c/FrescheSolutions
- Facebook: https://www.facebook.com/FrescheSolutions/

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Profile page: https://yespress.io/joe-zarrehparvar
Published by YesPress — https://yespress.io
Last updated: 2026-05-16