# Joe Yakuel

> Joe Yakuel is the New York-based founder and CEO of WITHIN, the marketing agency he launched in 2015, and founder of creator-content platform brkfst.io. A Tulane finance graduate with an NYU Stern MBA, he previously worked in digital marketing at Quidsi and The Vitamin Shoppe. His public interviews focus on aligning brand, media, creative and measurement with business goals.

- **Role:** Founder and CEO at WITHIN
- **Organizations:** WITHIN, brkfst.io, Quidsi, The Vitamin Shoppe
- **Education:** BS in Finance, Tulane University, MBA; Digital Marketing, Entrepreneurship & Innovation, and Business Analytics, NYU Stern School of Business
- **Known for:** Founded WITHIN in 2015., Founded creator-content platform brkfst.io., His 2020 professional biography credited him with optimizing more than $500 million in media across previous roles.

## Career timeline

- **Before 2015** — Worked in digital marketing at Quidsi, including its Diapers.com and Soap.com brands, then held digital marketing and CRM leadership roles at The Vitamin Shoppe.
- **2014** — Completed his MBA at NYU Stern School of Business.
- **2015** — Founded Agency Within, now WITHIN.
- **2020** — Agency Within rebranded to WITHIN.
- **2020** — Founded brkfst.io, according to a 2026 TechGYD profile.

## Achievements

- Founded WITHIN in 2015.
- Founded creator-content platform brkfst.io.
- His 2020 professional biography credited him with optimizing more than $500 million in media across previous roles.
- Built client relationships with brands including The North Face, Foot Locker and Movado.

## Latest updates

- **2026-10** — Discussed marginal returns, last-click attribution, live shopping and AI in an interview at Shoptalk Fall published October 20.
- **2026-04** — Discussed integrating SEO and content with performance marketing in an April 22 executive interview.
- **2026-04** — WITHIN listed him as host of an April 15 NYU alumni marketing dinner at Dante in New York.
- **2026-01** — Discussed creative briefs, approvals and feedback systems in a January 15 SeamlessChex interview.

## Links

- Website: https://www.within.co/
- LinkedIn: https://www.linkedin.com/in/josephyakuel

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Profile page: https://yespress.io/joe-yakuel
Published by YesPress — https://yespress.io
Last updated: 2026-10-26