# Joe Urbay

> Joe Urbay is the Miami-based founder of VCV International, representing consumer-product owners to international distributors, retailers, and television shopping channels. His public career account traces a move from domestic catalog sales at Tristar Products to international sales, followed by an independent business focused on profitable, lasting relationships between suppliers and buyers.

- **Role:** Founder at VCV International
- **Organizations:** VCV International, Tristar Products
- **Education:** New Jersey City University
- **Known for:** Reports growing Tristar international annual sales from $2 million to $50 million., VCV International reports serving 56 countries with more than 20 years of relationship-building experience., Describes negotiating and opening a manufacturing facility in Manaus, Brazil, to address import-tariff barriers.

## Career timeline

- **—** — Spent over eight years in domestic sales at Tristar Products, particularly catalogs, according to his career account.
- **—** — Took responsibility for international sales at Tristar; reports growing annual division sales from $2 million to $50 million.
- **2013** — Listed as the non-U.S. contact for Tristar Products in a trade-show directory.
- **2019** — Listed as president of VCV International in the Multi-Channel Home Shopping Conference attendee list.
- **2023** — Published a series of sales articles covering negotiation, product knowledge, communication, resilience, and cross-cultural selling.

## Achievements

- Reports growing Tristar international annual sales from $2 million to $50 million.
- VCV International reports serving 56 countries with more than 20 years of relationship-building experience.
- Describes negotiating and opening a manufacturing facility in Manaus, Brazil, to address import-tariff barriers.

## Links

- Website: https://www.vcvint.com/
- LinkedIn: https://www.linkedin.com/in/joe-urbay-04a8b719

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Profile page: https://yespress.io/joe-urbay
Published by YesPress — https://yespress.io
Last updated: 2026-10-09