# Joe Skousen

> Joe Skousen is the founder and CEO of Inside Real Estate, the Utah-based real estate software company behind BoldTrail. His career connects online marketing services, kvCORE, the 2023 acquisition of BoomTown and newer AI workflows, with a recurring emphasis on helping agents and brokerages turn technology into useful daily work.

- **Role:** Founder and CEO at Inside Real Estate
- **Organizations:** Inside Real Estate
- **Education:** Bachelor of Science in Management, Business Finance, Brigham Young University, Marriott School of Management
- **Known for:** 2024 HousingWire Vanguard honoree., Ranked No. 31 in the 2026 Swanepoel Power 200, after No. 45 in 2025., Led the 2023 BoomTown acquisition and 2024 BoldTrail portfolio launch.

## Career timeline

- **2012** — Publicly identified as Inside Real Estate founder and CEO; described adding in-house marketing services after discovering agents lacked time to use advanced features.
- **2021** — Named CEO of Inside Real Estate’s CORE Division in January; identified as company CEO by year-end.
- **2023** — Led Inside Real Estate through its acquisition of BoomTown, with Grier Allen becoming chief strategy officer.
- **2024** — Led the June launch of the BoldTrail portfolio brand; named a HousingWire Vanguard.
- **2025** — Inside Real Estate acquired ListAssist and launched HomeSearch AI.
- **2026** — Continued leading Inside Real Estate through Streams Studio, ComplianceAI and AI-assistant integration announcements.

## Achievements

- 2024 HousingWire Vanguard honoree.
- Ranked No. 31 in the 2026 Swanepoel Power 200, after No. 45 in 2025.
- Led the 2023 BoomTown acquisition and 2024 BoldTrail portfolio launch.
- Recognized among RISMedia’s 2025 and 2026 Newsmakers in its Luminaries category.

## Latest updates

- **2026-10** — Inside Real Estate announced BoldTrail MCP connections for outside AI assistants, extending front-office access alongside its BackOffice integration.
- **2026-09** — Published a sponsored article arguing that brokerage-built AI workflows require reliable data, governance, security and infrastructure.
- **2026-08** — Wrote about connecting different CRMs through Streams Studio; Inside Real Estate announced ComplianceAI with SetWave and BackOffice AI-assistant connectivity.
- **2026-07** — Published his case for AI automation within brokerage transaction and back-office workflows.

## Links

- Website: https://www.insiderealestate.com/
- LinkedIn: https://www.linkedin.com/in/josephskousen
- Instagram: https://www.instagram.com/joeskousen/

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Profile page: https://yespress.io/joe-skousen
Published by YesPress — https://yespress.io
Last updated: 2026-10-21