# Joe Shaker

> Joe Shaker is the co-founder and CEO of TruVideo and an owner of Shaker Auto Group. A dealer principal from age 24, he built on his automotive operating experience to develop video and messaging tools that help customers understand repair recommendations. His career includes CarDay, manufacturer advisory boards, a 2022 Massachusetts Dealer of the Year award and a 2026 Automotive News All-Star recognition.

- **Role:** Co-founder and CEO at TruVideo
- **Organizations:** TruVideo, Shaker Auto Group, CarDay Inc.
- **Known for:** Grew Shaker Auto Group to seven New England locations, as described in conference biographies., Co-founded TruVideo with Douglas Chrystall., Founded CarDay Inc., an internet-based used-vehicle business.

## Career timeline

- **Age 24; calendar year unverified** — Became a dealer principal.
- **1999** — His 2019 first-person article dates his first technology startup to 1999.
- **2015** — Early development of TruVideo with Douglas Chrystall is documented in contemporary trade coverage.
- **2019** — Published Every Picture Tells a Story in Fixed Ops Magazine.
- **2022** — Honored as Massachusetts Dealer of the Year and nominated for TIME’s national Dealer of the Year honor.
- **2024** — TZP Growth Equity announced a $40 million minority growth investment in TruVideo on December 12.
- **2026** — Recognized as an Automotive News All-Star; Keyloop announced its TruVideo partnership on August 26.

## Achievements

- Grew Shaker Auto Group to seven New England locations, as described in conference biographies.
- Co-founded TruVideo with Douglas Chrystall.
- Founded CarDay Inc., an internet-based used-vehicle business.
- Served on advisory boards for Ford Motor Credit Company and Mazda North American Operations.
- 2022 Massachusetts Dealer of the Year; nominee for TIME’s national Dealer of the Year.
- 2026 Automotive News All-Star.

## Latest updates

- **2026-08** — Keyloop announced a partnership integrating TruVideo workshop video into Service Hub, with Shaker discussing pilot deployment and planned additional capabilities.
- **2026-04** — CDK Global published a NADA 2026 discussion involving Shaker about AI and service communication.
- **2025-10** — Published a Bandwidth essay about building customer trust through messaging.

## Links

- Website: https://truvideo.com/

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Profile page: https://yespress.io/joe-shaker
Published by YesPress — https://yespress.io
Last updated: 2026-10-21