# Joe Ross

> Joe Ross is the co-founder, CEO and president of HigherEchelon, a Huntsville-based consulting and technology company founded in 2009. A 1995 West Point graduate and former Army football co-captain, he served as an infantry officer, returned to football as a coach, earned graduate degrees at Springfield College and Walden University, and developed the Resilient and Adaptable Leader methodology. He also teaches executive transition courses for flag and general officers.

- **Role:** Co-founder, CEO and President at HigherEchelon
- **Organizations:** HigherEchelon, United States Army, United States Military Academy, Army Game Studio
- **Education:** Bachelor of Science, United States Military Academy at West Point, Master of Education in Athletic Counseling, Springfield College, Ph.D. in Industrial and Organizational Psychology, Walden University
- **Known for:** Three-year Army football letter winner and 1994 co-captain., Helped write the Soldier’s Creed., Created the Resilient and Adaptable Leader methodology.

## Career timeline

- **1994** — Co-captained Army football with Pat Work.
- **1995** — Graduated from West Point.
- **2001** — Deployed to Kosovo as an infantry officer; led 144 soldiers from the 101st Airborne Division.
- **2003-2008** — Directed the Military Enhancement Program and worked with Pentagon leadership on Warrior Ethos.
- **2009** — Co-founded HigherEchelon; joined Army football staff coaching fullbacks and special teams.
- **2010** — Was on the Army football coaching staff during its Armed Forces Bowl championship season.
- **2012** — HigherEchelon hired its first full-time employee; Ross began consulting on GoArmy Edge with Army Game Studio.
- **2020** — HigherEchelon received the Northern Virginia Chamber of Commerce Distinguished Service Award for an established veteran-owned business.
- **2025** — Spoke at the Wyoming National Guard Joint Leadership Conference in Cheyenne on February 1.

## Achievements

- Three-year Army football letter winner and 1994 co-captain.
- Helped write the Soldier’s Creed.
- Created the Resilient and Adaptable Leader methodology.
- Co-founded HigherEchelon in 2009.
- Serves as lead instructor for flag and general officer executive transition courses.
- Contributed to GoArmy Edge as lead consultant for Army Game Studio beginning in 2012.

## Latest updates

- **2026-10** — HigherEchelon’s public LinkedIn updates about AUSA 2026 tagged Ross among company colleagues and emphasized training, serious gaming and technology.
- **2025-12** — HigherEchelon included Ross in its announced team for I/ITSEC 2025 in Orlando.
- **2025-02** — Ross spoke about resiliency at the Wyoming National Guard Joint Leadership Conference on February 1 in Cheyenne.

## Links

- Website: https://www.higherechelon.com/dr-joe-ross/
- LinkedIn: https://www.linkedin.com/in/joe-ross

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Profile page: https://yespress.io/joe-ross
Published by YesPress — https://yespress.io
Last updated: 2026-10-23