# Joe Purzycki

> Joe Purzycki is the co-founder and CEO of Pro Shop, a golf media, entertainment and commerce business. Previously a co-founder and CEO of Puck and a co-founder of Luminary, he worked in advertising and partnerships at Myspace, Vox Media and Medium. His career connects audience engagement, creator economics and the commercial infrastructure behind media businesses.

- **Role:** Co-founder and CEO at Pro Shop
- **Organizations:** Pro Shop, Puck, Luminary, Medium, Vox Media, Myspace, Air Mail, TPG
- **Education:** B.A., Gettysburg College
- **Known for:** Co-founded Puck and led it as its first CEO., Co-founded subscription podcast business Luminary., Co-founded and leads Pro Shop, which announced $20 million Series A funding in 2024 and $24 million Series B funding in October 2026.

## Career timeline

- **2006-2010** — Worked at Myspace as a senior account director; a 2011 industry profile describes four years at the company.
- **2011** — Featured as SB Nation director of sales in Partnership Activation’s Rising Stars program.
- **2015-2016** — Head of partnerships at Medium, developing sponsored-content revenue and attention-based measurement.
- **2018** — Co-founded Luminary with Matt Sacks; the subscription podcast service launched in April 2019.
- **2021** — Co-founded Puck and served as CEO.
- **2023** — Departure as Puck CEO announced on May 8; subsequently co-founded Pro Shop.
- **2024** — Pro Shop publicly launched with a Series A announced as $20 million and acquired Skratch; added Sugarloaf Social Club in June.
- **2025** — Pro Shop added GolfWRX and Purzycki participated in Columbia’s sports management conference.
- **2026** — Pro Shop partnered with Paige Spiranac on Paige Co. and announced a $24 million Series B in October.

## Achievements

- Co-founded Puck and led it as its first CEO.
- Co-founded subscription podcast business Luminary.
- Co-founded and leads Pro Shop, which announced $20 million Series A funding in 2024 and $24 million Series B funding in October 2026.
- Helped assemble a Pro Shop portfolio including Skratch, Sugarloaf Social Club and GolfWRX.
- Recognized in Partnership Activation’s April 2011 Rising Stars program while at SB Nation.

## Latest updates

- **2026-10** — Pro Shop announced a $24 million Series B led by AMB Sports and Entertainment. Purzycki outlined investment in talent, original programming and live events.
- **2026-03** — The CUSP Show published a panel recorded at Columbia’s October 2025 sports management conference, featuring Purzycki and other golf business leaders.
- **2026-02** — Pro Shop and Paige Spiranac announced Paige Co., a joint venture for shows and branded products.

## Links

- Website: https://www.proshop.inc/
- LinkedIn: https://www.linkedin.com/in/josephpurzycki/

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Profile page: https://yespress.io/joe-purzycki
Published by YesPress — https://yespress.io
Last updated: 2026-10-11