# Joe Moss

> Joe Moss is a San Francisco product executive and repeat founder who serves as Extend's founder and chief product officer. His career has moved from competitive gaming and virtual-currency products to digital estate planning, electronic agreements, and post-purchase commerce. He co-founded Estate Assist before its 2015 acquisition by DocuSign, then co-founded Extend in 2019. At Extend, the original API-first warranty proposition has grown into a broader platform for delivery, returns, exchanges, product protection, claims, and shopper intelligence.

- **Role:** Founder and Chief Product Officer at Extend
- **Organizations:** Extend, DocuSign, Estate Assist, IGT, BringIt.com, Global Gaming League, World Cyber Games USA, Sam & Associates, HelloBrain.com, King & Spalding
- **Education:** B.A. in Government, Harvard University, MBA, University of California, Berkeley, Haas School of Business
- **Known for:** Co-founded Estate Assist, whose assets DocuSign purchased for $3.9 million in September 2015., Co-founded Extend in 2019 and became its chief product officer., Was named as a co-inventor on a 2013 IGT patent application for identifying current or potential users of a virtual currency.

## Career timeline

- **1995-1999** — Worked as a project manager at King & Spalding.
- **2000** — Worked as an associate product manager at HelloBrain.com and as a marketing strategy consultant at Sam & Associates.
- **2002-2005** — Served as executive director of marketing and media relations for World Cyber Games USA.
- **2005-2009** — Directed product management, competitions, and community at Global Gaming League.
- **2009-2012** — Led product at BringIt.com.
- **2012-2014** — Worked as product lead and executive producer at IGT.
- **2014-2015** — Co-founded Estate Assist and led product and operations.
- **2015-2019** — Joined DocuSign after its acquisition of Estate Assist and became senior director of product management.
- **2019-present** — Co-founded Extend and leads product as chief product officer.
- **2026** — Helped introduce Extend Shopper Operations, broadening the platform across delivery, returns, exchanges, warranties, and shopper intelligence.

## Achievements

- Co-founded Estate Assist, whose assets DocuSign purchased for $3.9 million in September 2015.
- Co-founded Extend in 2019 and became its chief product officer.
- Was named as a co-inventor on a 2013 IGT patent application for identifying current or potential users of a virtual currency.
- Was named as a co-inventor on Extend's product catalog mapping and protection-offer technology, including a patent granted in 2024.
- Helped build Extend as it raised a $260 million Series C in 2021 at a valuation above $1.6 billion.
- Helped extend the company's product scope from warranties to a post-purchase platform used by more than 1,200 merchants by 2026.

## Latest updates

- **2026-03** — Moss announced Extend Shopper Operations on LinkedIn, describing it as the next step after seven years focused first on product protection.
- **2026-03** — Extend reported that its platform served more than 1,200 merchants and had driven more than $1 billion in merchant-partner revenue during 2025.

## Links

- Website: https://extend.com
- LinkedIn: https://www.linkedin.com/in/joegmoss
- Twitter/X: https://twitter.com/HelloExtend
- Instagram: https://www.instagram.com/helloextend/
- Facebook: https://www.facebook.com/extendprotection

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Profile page: https://yespress.io/joe-moss
Published by YesPress — https://yespress.io
Last updated: 2026-09-27