# Joe Megibow

> Joe Megibow is a serial CEO and digital commerce veteran who has led some of the most recognizable consumer brands in sleep — from Purple Innovation and Casper Sleep to cpap.com — building a career defined by turning legacy industries on their heads through e-commerce, omnichannel strategy, and relentless operational focus. With stops at Expedia, American Eagle Outfitters, and a handful of successful exits along the way, Megibow brings three decades of digital disruption experience to every seat at the table.

- **Role:** CEO at cpap.com (Somnum Bene Holdings LLC)
- **Organizations:** cpap.com / Somnum Bene Holdings LLC, Lamps Plus (Board Director), Casper Sleep (former CEO), Bright Cellars (former CEO), Purple Innovation (former CEO & Board Member), American Eagle Outfitters (former SVP & CDO), Expedia (former VP & GM), Red Lion Hotel Corporation (former Board Director)
- **Nationality:** American
- **Education:** Bachelor of Science, Electrical Engineering, Cornell University, Master of Business Administration (MBA), University of Chicago Booth School of Business
- **Known for:** More than doubled Purple Innovation's revenue to $700M+ while driving the company to sustained profitability, Led Purple Innovation's national showroom launch and expansion into 2,500+ wholesale doors, Broke Expedia.com's five-year zero-growth cycle as VP & GM with P&L responsibility

## Career timeline

- **1991** — Systems Engineer at Electronic Data Systems (GM division), Rochester, NY / Troy, MI
- **1994** — Left EDS; enrolled in MBA program at University of Chicago Booth
- **1996** — Joined Ernst & Young Management Consulting (now CapGemini) as Manager
- **2000** — Joined Tea Leaf Technology (later acquired by IBM) as Director of Field Engineering; worked with 100+ major retailers and corporations
- **2006** — Joined Hotels.com as VP of Customer Experience and Online Marketing
- **2010** — Joined Expedia as VP of Mobile and eCommerce Optimization; also became Chairman of Mobiata (Nov 2010)
- **2011** — Promoted to VP & General Manager of Expedia.com, overseeing the $10B+ U.S. online travel business; broke the company's five-year zero-growth cycle; launched 'Find Yours' brand campaign; named Digital Analytics Association Practitioner of the Year
- **2012** — Joined American Eagle Outfitters as SVP & Chief Digital Officer; oversaw $550+ million D2C business; built global omnichannel strategy and infrastructure
- **2015** — Left American Eagle; became independent consultant to Advent International ($41B global PE firm)
- **2017** — Elected to Board of Directors of Red Lion Hotel Corporation
- **2018** — Appointed CEO & Board Member of Purple Innovation, Inc. (NASDAQ: PRPL), effective October 1
- **2021** — Stepped down as CEO of Purple Innovation after more than doubling revenue to $700M+
- **2022** — Appointed CEO of Bright Cellars; led turnaround and successful sale of the data-driven wine discovery platform
- **2024** — Appointed CEO of Casper Sleep Inc. (January 2024), the award-winning mattress and sleep brand
- **2025** — Appointed CEO of cpap.com / Somnum Bene Holdings LLC (June 2025), replacing co-founder Johnny Goodman

## Achievements

- More than doubled Purple Innovation's revenue to $700M+ while driving the company to sustained profitability
- Led Purple Innovation's national showroom launch and expansion into 2,500+ wholesale doors
- Broke Expedia.com's five-year zero-growth cycle as VP & GM with P&L responsibility
- Named Practitioner of the Year by the Digital Analytics Association (2011); served on DAA board for 4 years
- Oversaw transformation of American Eagle Outfitters' $550M+ direct-to-consumer business
- Served as Chairman of Mobiata (later an Expedia Group company)
- Led Bright Cellars through a successful turnaround and sale
- Directed Tea Leaf Technology's field engineering across 100+ major retailers and corporations

## Latest updates

- **2025-06** — Appointed CEO of cpap.com (Somnum Bene Holdings LLC), succeeding co-founder Johnny Goodman who moved to an active board role.
- **2024-01** — Appointed CEO of Casper Sleep Inc., succeeding Emilie Arel.
- **2022-07** — Appointed CEO of Bright Cellars, the data-driven wine discovery platform.

## Links

- Website: https://cpap.com
- LinkedIn: https://www.linkedin.com/in/megibow
- Twitter/X: https://twitter.com/megibow

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Profile page: https://yespress.io/joe-megibow
Published by YesPress — https://yespress.io
Last updated: 2026-05-12