# Joe Kindness

> Joe Kindness is the Toronto-based co-founder and CEO of AgencyAnalytics, a bootstrapped marketing reporting platform serving more than 7,000 agencies. A developer by background, he launched My SEO Tool with Blake Acheson in 2010 and has written publicly about customer-led product development, delegating technical and support work, and growing a company with longtime collaborators.

- **Role:** Co-founder and CEO at AgencyAnalytics
- **Organizations:** AgencyAnalytics
- **Education:** University of Guelph
- **Known for:** Co-founded and leads a bootstrapped reporting platform used by more than 7,000 marketing agencies., AgencyAnalytics reported 120% revenue growth from 2022 to 2025 and ranked 224th overall and 51st in Technology and Telecom in Canada’s Top Growing Companies 2026., Led the transition from developer-led startup work to a larger organization with dedicated support and leadership roles.

## Career timeline

- **2002 - 2006** — Attended the University of Guelph, as listed on his LinkedIn profile.
- **2010** — Launched My SEO Tool with Blake Acheson on July 14; the product later became AgencyAnalytics.
- **2020** — AgencyAnalytics began a period of faster hiring, funded by accumulated profits.
- **2024** — Published first-person accounts of bootstrapping and working with co-founders; described a company meeting with more than 140 team members.
- **2025** — Marked 15 years since launching My SEO Tool; appeared on NVISION’s Brews & Buzzwords podcast.
- **2026** — AgencyAnalytics announced AI search tracking and was named to Canada’s Top Growing Companies.

## Achievements

- Co-founded and leads a bootstrapped reporting platform used by more than 7,000 marketing agencies.
- AgencyAnalytics reported 120% revenue growth from 2022 to 2025 and ranked 224th overall and 51st in Technology and Telecom in Canada’s Top Growing Companies 2026.
- Led the transition from developer-led startup work to a larger organization with dedicated support and leadership roles.

## Latest updates

- **2026-09** — AgencyAnalytics announced its inclusion in Canada’s Top Growing Companies 2026, reporting 120% revenue growth from 2022 to 2025.
- **2026-07** — AgencyAnalytics announced AI Tracker and a suite including its MCP connection for live client data in AI tools.
- **2026-06** — AgencyAnalytics released its fifth annual Marketing Agency Benchmarks Report, based on responses from 494 agency professionals.

## Links

- Website: https://agencyanalytics.com/
- LinkedIn: https://www.linkedin.com/in/jkindness/

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Profile page: https://yespress.io/joe-kindness
Published by YesPress — https://yespress.io
Last updated: 2026-10-21