# Joe Chura

> Joe Chura is an American entrepreneur based in Naperville, Illinois. He co-founded Launch Digital Marketing and Dealer Inspire, which Cars.com acquired together in 2018 for $165 million in cash at closing, with additional performance incentives. A former Ford assembly-line worker, he later became Cars.com’s chief innovation officer. He now leads Go Brewing and hosts GO with Joe, previously called Not Almost There.

- **Role:** Founder and CEO at Go Brewing
- **Organizations:** Go Brewing, Dealer Inspire, Launch Digital Marketing, Cars.com, Ford Motor Company, Rolling Stone Culture Council
- **Nationality:** American
- **Education:** Bachelor’s in business and marketing; magna cum laude, Saint Xavier University, Illinois Institute of Technology
- **Known for:** Co-founded two automotive businesses acquired together by Cars.com for $165 million cash at closing, plus potential performance consideration., Led Dealer Inspire, No. 39 on the 2017 Inc. 5000., Appointed Cars.com chief innovation officer in January 2022.

## Career timeline

- **1998** — Began working on the Ford assembly line at age 20.
- **2004** — Graduated from Saint Xavier University magna cum laude.
- **2008** — Left Ford after approximately ten years to work in dealership management.
- **2011** — Co-founded Launch Digital Marketing.
- **2013** — Co-founded Dealer Inspire; company accounts identify 2013 as the start, while Inc. lists 2012.
- **2017** — Dealer Inspire ranked No. 39 on the Inc. 5000; first REFUEL event held.
- **2018** — Cars.com announced the $165 million acquisition of Dealer Inspire and Launch Digital Marketing on February 14; transaction closed February 21.
- **2022** — Became Cars.com chief innovation officer in January; Go Brewing pilot brewery operated in his garage, and its taproom opened in Q4.
- **2023** — Go Brewing identifies 2023 as its commercial launch year.
- **2024** — Announced Listen Ventures investment and the Craftsmith joint venture with Noon Whistle Brewing on July 9.
- **2026** — Go Brewing announced Rich Roll Enterprises financing in January and launched Cold Standard in October.

## Achievements

- Co-founded two automotive businesses acquired together by Cars.com for $165 million cash at closing, plus potential performance consideration.
- Led Dealer Inspire, No. 39 on the 2017 Inc. 5000.
- Appointed Cars.com chief innovation officer in January 2022.
- Built Go Brewing, which reported distribution in 32 states and over 8,000 retail locations in January 2026.
- Created REFUEL, an employee-focused event expanded to the wider community; a post-event report credited its donation with the equivalent of more than 5,000 meals for Loaves & Fishes.

## Latest updates

- **2026-10** — On October 19, Go Brewing launched Cold Standard, a non-alcoholic American lite beer, with a campaign recruiting people who rarely post online to share the beer with friends and neighbors.
- **2026-08** — His public episode catalog lists new GO with Joe material about entrepreneurship, measurement, marketing and AI through August 4.
- **2026-01** — On January 29, Go Brewing announced financing from Rich Roll Enterprises and further investment from Listen Ventures; it reported 32-state distribution and more than 8,000 retail locations.

## Links

- Website: https://joechura.com/
- LinkedIn: https://www.linkedin.com/in/joechura/
- Twitter/X: https://x.com/joechura
- YouTube: https://www.youtube.com/@gowithjoechura/
- Instagram: https://www.instagram.com/joechura/
- Facebook: https://www.facebook.com/joe.chura

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Profile page: https://yespress.io/joe-chura
Published by YesPress — https://yespress.io
Last updated: 2026-10-25