# Jody Shapiro

> Jody Shapiro is the Palo Alto-based co-founder and former CEO of Productiv. A former leader of Google Analytics Premium / Analytics 360 and Google TV Ads product management, he helped build an enterprise software company around understanding actual application usage. He announced Sean D. Murray as his successor in April 2024; his public LinkedIn profile now lists a stealth startup.

- **Role:** Stealth Startup (public LinkedIn affiliation; title not visible)
- **Organizations:** Productiv, Google, Microsoft, Silicon Graphics, PictureTel, UpWest Labs
- **Education:** BS, Computer Engineering, University of Massachusetts Amherst, Graduate degree in Computer Science, Cornell University, MBA, The Wharton School, University of Pennsylvania
- **Known for:** Co-founded Productiv in 2018 and served as CEO until the 2024 succession., Led Google Analytics Premium / Google Analytics 360., Led product management for Google TV Ads.

## Career timeline

- **1994-1995** — Software design engineering internship at Microsoft.
- **1996-1997** — Software engineer at PictureTel.
- **1997-1999** — Member of technical staff at Silicon Graphics.
- **2007-2012** — Lead product manager at Google, including Google TV Ads.
- **2013-2016** — Global Head of Google Analytics Premium / Google Analytics 360.
- **2018** — Co-founded Productiv with Ashish Aggarwal and Munish Gandhi.
- **2019** — Productiv launched publicly with an $8 million Accel-led investment; Norwest led a $20 million Series B later that year.
- **2021** — Productiv raised a $45 million Series C; reported total funding reached $73 million.
- **2023** — Productiv ranked No. 31 on Deloitte’s Technology Fast 500.
- **2024** — Announced Sean D. Murray as the next CEO; outlined continued board and advisory work.
- **2026** — Public LinkedIn profile lists Stealth Startup as the current affiliation, verified October 20.

## Achievements

- Co-founded Productiv in 2018 and served as CEO until the 2024 succession.
- Led Google Analytics Premium / Google Analytics 360.
- Led product management for Google TV Ads.
- Productiv reported $73 million in total funding by March 2021.
- Productiv ranked No. 31 on Deloitte’s 2023 Technology Fast 500 with 5,631% revenue growth over its measurement period.

## Latest updates

- **2026-10** — Research verification: public LinkedIn profile lists Stealth Startup in Palo Alto; no public title is visible.
- **2025-04** — Munish Gandhi shared a Stanford Dish hiking reunion with Shapiro and Ashish Aggarwal.
- **2024-06** — Appeared on Product Talk episode 412 to discuss curious, collaborative teams and product leadership.
- **2024-04** — Announced the appointment of Sean D. Murray as Productiv’s next CEO and plans to continue supporting the company.

## Links

- LinkedIn: https://www.linkedin.com/in/jodyshapiro

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Profile page: https://yespress.io/jody-shapiro
Published by YesPress — https://yespress.io
Last updated: 2026-10-20