# Jochen Koedijk

> Jochen Koedijk is the Dutch-born Chief Marketing Officer of Expedia Group, where he oversees a global organization spanning advertising, creative, performance marketing, engineering, and machine-learning science. His career began with web design and hands-on search marketing, then moved through eBay, Electronic Arts, Amazon, Chewy, and ADT before he joined Expedia Group in 2021. His current work focuses on joining brand, loyalty, first-party data, AI, and measurable growth as travel discovery shifts from search boxes toward social content and AI agents.

- **Role:** Chief Marketing Officer at Expedia Group
- **Organizations:** Expedia Group, NETGEAR Advisory Board, ADT, Chewy, Amazon, Electronic Arts, Shopping.com, eBay, Marktplaats.nl, ABN AMRO Asset Management, LogicaCMG, Jokerweb, Vrije Universiteit Amsterdam
- **Nationality:** Dutch
- **Education:** Master's degree in Business Administration, Vrije Universiteit Amsterdam, Master's degree in Social Sciences, Vrije Universiteit Amsterdam
- **Known for:** Appointed Expedia Group Chief Marketing Officer in 2024 after three years leading full-funnel marketing investments and marketing technology., Implemented a data-driven marketing approach across Expedia Group's consumer brands using technology and machine-learning science., Helped develop new marketing channels and partnerships and contributed to Expedia Group's global expansion efforts.

## Career timeline

- **2000-2005** — Owned Jokerweb, a web-design business focused on small and midsize companies, search optimization, and paid traffic.
- **2003** — Worked as an online marketing intern at eBay Netherlands, managing its affiliate network and helping with early paid-search efforts.
- **2005-2006** — Held consulting roles at LogicaCMG and ABN AMRO Asset Management focused on process, risk, and compliance.
- **2006-2007** — Served as Internet Marketing Manager for eBay and Marktplaats.nl, responsible for natural search and, for a period, paid search.
- **2007-2009** — Moved through search-marketing roles at Shopping.com, an eBay company, covering the UK and later European paid search.
- **Before 2014** — Led in-house global performance marketing operations for console, PC, and mobile games as part of Electronic Arts' digital business leadership team.
- **2014-2017** — At Amazon, led worldwide social media and new-channel advertising.
- **2017-2018** — Served as Vice President of Marketing at Chewy.
- **2018-2021** — Served as Senior Vice President and Chief Marketing Officer at ADT.
- **2021-2024** — Joined Expedia Group and led global growth marketing, including marketing channels and technology.
- **2024-present** — Appointed Chief Marketing Officer of Expedia Group, reporting to CEO Ariane Gorin.
- **2026** — Expedia Group Advertising was moved into the global marketing organization under Koedijk.

## Achievements

- Appointed Expedia Group Chief Marketing Officer in 2024 after three years leading full-funnel marketing investments and marketing technology.
- Implemented a data-driven marketing approach across Expedia Group's consumer brands using technology and machine-learning science.
- Helped develop new marketing channels and partnerships and contributed to Expedia Group's global expansion efforts.
- At Amazon, led worldwide social media and new-channel advertising with a cross-functional team of more than 70 people; ADT reported triple-digit year-over-year growth in that work.
- Led in-house global performance marketing for Electronic Arts' console, PC, and mobile game businesses.
- Oversees Expedia Group marketing functions spanning advertising, creative, performance marketing, engineering, and machine-learning science.
- Serves on NETGEAR's advisory board.

## Latest updates

- **2026-07** — Publicly outlined 'business-to-agent' marketing as an additional capability alongside B2C and B2B, arguing that brands must make their content legible to AI agents.
- **2026-06** — Welcomed Bill Watkins as SVP and GM of Expedia Group Advertising as the company expands its travel media network.
- **2026-05** — Took Expedia Group Advertising into the global marketing organization, linking media, loyalty, brands, first-party data, creative, and marketing technology.
- **2026-05** — At Expedia Group Explore 2026, discussed AI-driven travel discovery and the emerging business-to-agent marketing discipline.
- **2025-06** — Helped introduce Expedia Trip Matching, which turns public Instagram Reels into personalized travel recommendations and bookable itineraries.
- **2025-05** — Explained Expedia Group's use of AI across insights, creative production, consumer discovery, loyalty, and internal fluency in an OpenAI interview.

## Links

- Website: https://www.expediagroup.com/en-us/about-us/leadership/bio-jochen-koedijk
- LinkedIn: https://www.linkedin.com/in/j0chen

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Profile page: https://yespress.io/jochen-koedijk
Published by YesPress — https://yespress.io
Last updated: 2026-08-14