# Jocelyn Da Silva

> Jocelyn Da Silva is a Calgary-based marketing executive with more than 20 years of experience spanning tax services, consumer brands, automotive membership services, safety footwear and new-home warranty. After nearly a decade in Perth, where she led marketing teams at Capricorn Society and Steel Blue and completed an MBA, she returned to her hometown with her family and joined the Alberta New Home Warranty Program.

- **Role:** Chief Marketing Officer at Alberta New Home Warranty Program
- **Organizations:** Alberta New Home Warranty Program, Steel Blue, Capricorn Society, H&R Block Canada, Thule, Campbell Arnott's, Bridgeland-Riverside Community Association, Wheels For Hope
- **Nationality:** Canadian
- **Education:** Master of Business Administration; Graduate Certificate in Strategy & Leadership, Australian Institute of Management WA, Alberta Insurance Council
- **Known for:** Led marketing teams at Capricorn Society and Steel Blue in Perth., Helped develop and launch Steel Blue’s 'A Mark of True Skill' global brand platform., Completed an MBA and Graduate Certificate in Strategy & Leadership in 2023 while working full time.

## Career timeline

- **2009** — Worked as marketing manager for H&R Block Canada and discussed the company’s consumer and student tax-season campaigns.
- **2014-2017** — Volunteered as communications director for the Bridgeland-Riverside Community Association in Calgary.
- **c. 2015-2020** — Worked in Perth and led marketing at Capricorn Society, a member-based automotive organization.
- **2021-2024** — Served as Chief Marketing Officer at Steel Blue, the Australian safety-footwear company.
- **2022** — Helped launch Steel Blue’s 'A Mark of True Skill' brand platform and served as a client judge for Advertising Council Australia WA’s JumpStart program.
- **2023** — Completed an MBA and Graduate Certificate in Strategy & Leadership; spoke at the ESG Strategy Summit and served as a RISE Business Awards judge.
- **2024** — Left Perth after nearly a decade and returned with her family to her hometown of Calgary.
- **2024-present** — Joined the Alberta New Home Warranty Program in Calgary, where public records identify her as a senior sales and marketing executive.
- **2026** — Joined ANHWP colleagues on a visit recognized in the Legislative Assembly of Alberta.

## Achievements

- Led marketing teams at Capricorn Society and Steel Blue in Perth.
- Helped develop and launch Steel Blue’s 'A Mark of True Skill' global brand platform.
- Completed an MBA and Graduate Certificate in Strategy & Leadership in 2023 while working full time.
- Served as a judge for the 2023 RISE Business Awards.
- Presented Steel Blue’s corporate social responsibility journey at the 2023 ESG Strategy Summit.
- Supported emerging advertising talent as a client judge in the 2022 JumpStart WA graduate program.
- Volunteered for three years as communications director of a Calgary community association.

## Latest updates

- **2026-04** — Was welcomed with ANHWP colleagues in the Legislative Assembly of Alberta during meetings with elected officials.
- **2024-07** — Returned to Calgary with her family after nearly a decade in Perth and concluded her Steel Blue CMO role.
- **2023-12** — Completed an MBA and Graduate Certificate in Strategy & Leadership.
- **2023-11** — Presented Steel Blue’s CSR journey at the ESG Strategy Summit in Melbourne.

## Links

- Website: https://anhwp.com
- LinkedIn: https://www.linkedin.com/in/jocelyn-da-silva-mba-a960021b

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Profile page: https://yespress.io/jocelyn-silva
Published by YesPress — https://yespress.io
Last updated: 2026-08-24