# João Resende

> João Pedro Resende is the Belo Horizonte-based CEO and cofounder of Hotmart, which he founded with college friend Mateus Bicalho in 2011 after an earlier mobile-app venture closed. A computer-science graduate and Endeavor entrepreneur, he also writes fantasy as J. P. Resende, independently publishing Entre Ruínas e Reinos: A Torre Quebrada in 2025 and developing personal software projects through Artifactory.

- **Role:** CEO & Co-founder at Hotmart
- **Organizations:** Hotmart, Artifactory, Endeavor, MobWorks (former venture)
- **Nationality:** Brazilian
- **Education:** Computer Science, Pontifical Catholic University of Minas Gerais (PUC Minas), MBA, Fundação Getulio Vargas (FGV)
- **Known for:** Cofounded and leads Hotmart, whose current press room reports more than 250,000 active digital producers and sales in over 188 countries., Selected as an Endeavor entrepreneur in 2018., Led Hotmart through international expansion, its Teachable acquisition and a $130 million Series C.

## Career timeline

- **2004** — Started mobile-app venture MobWorks with college friend Mateus Bicalho; it later closed.
- **2006** — After the first venture, pursued a technology career and studied digital marketing; attempting to sell an ebook exposed gaps in digital commerce.
- **2010** — Returned to the digital-product platform idea with Bicalho.
- **2011** — Cofounded Hotmart in Belo Horizonte.
- **2015** — Hotmart held its first FIRE event; Resende began the fantasy manuscript later published as A Torre Quebrada.
- **2018** — Joined the Endeavor entrepreneur network with Bicalho on June 29.
- **2020** — Hotmart completed its Teachable acquisition and reported achieving unicorn status.
- **2021** — Hotmart announced a $130 million Series C led by TCV on March 30.
- **2022** — Publicly accepted responsibility for operational efficiency problems while announcing a restructuring affecting 227 employees.
- **2025** — Independently published Entre Ruínas e Reinos: A Torre Quebrada.
- **2026** — Presented Hotmart Launchpad and MCP capabilities at FIRE 2026.

## Achievements

- Cofounded and leads Hotmart, whose current press room reports more than 250,000 active digital producers and sales in over 188 countries.
- Selected as an Endeavor entrepreneur in 2018.
- Led Hotmart through international expansion, its Teachable acquisition and a $130 million Series C.
- Published the 601-page fantasy novel Entre Ruínas e Reinos: A Torre Quebrada in 2025.
- Created Journal, a blog and newsletter publishing platform.

## Latest updates

- **2026-09** — September 17: described the FIRE 2026 Launchpad open beta and Hotmart MCP connection, alongside AI agents already operating on the platform.
- **2026-08** — August 19: published his comparison of independent and traditional publishing, based on his own publishing choices.
- **2026-08** — August 16: marked the novel’s first anniversary by discussing independent-publishing pitfalls and reader feedback.

## Links

- Website: https://joaopedroresende.com/
- LinkedIn: https://www.linkedin.com/in/jpresende
- YouTube: https://www.youtube.com/@jpresende_oficial
- Instagram: https://www.instagram.com/jpresen/

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Profile page: https://yespress.io/joao-resende
Published by YesPress — https://yespress.io
Last updated: 2026-10-07