# João Pedro Resende

> João Pedro Resende is the Brazilian co-founder and CEO of Hotmart, founded with Mateus Bicalho in Belo Horizonte in 2011. A computer-science graduate and Endeavor entrepreneur, he also writes fantasy as J. P. Resende, independently publishing Entre Ruínas e Reinos: A Torre Quebrada in 2025, and develops personal software projects through Artifactory.

- **Role:** Co-founder and CEO at Hotmart
- **Organizations:** Hotmart, Artifactory, Endeavor, MobWorks (former venture)
- **From:** Belo Horizonte, Brazil
- **Nationality:** Brazilian
- **Education:** Computer Science, Pontifical Catholic University of Minas Gerais (PUC Minas), MBA, Fundação Getulio Vargas (FGV)
- **Known for:** Co-founded and continues to lead Hotmart, a global platform for digital businesses., Selected as an Endeavor Entrepreneur in 2018., Led Hotmart through its combination with Teachable and a $130 million Series C announced in 2021.

## Career timeline

- **2004** — Started mobile-app venture MobWorks with college friend Mateus Bicalho; the venture closed roughly two years later.
- **2006-2010** — Worked in technology and project management, studied online marketing and developed an ebook; later revisited the idea of simplifying digital-product sales.
- **2011** — Co-founded Hotmart with Mateus Bicalho in Belo Horizonte.
- **2018** — Joined Endeavor’s entrepreneur network with Bicalho on June 29.
- **2020** — Hotmart combined with Teachable; his biography dates Hotmart’s unicorn status to 2020.
- **2021** — Hotmart announced a $130 million Series C led by TCV, with Alkeon Capital participating.
- **2022** — Publicly accepted responsibility for operational growth assumptions as Hotmart announced 227 departures, approximately 12% of its workforce.
- **2025** — Independently published the fantasy novel Entre Ruínas e Reinos: A Torre Quebrada as J. P. Resende.
- **2026** — Presented Hotmart Launchpad and other AI tools at FIRE; continued public writing and personal software projects.

## Achievements

- Co-founded and continues to lead Hotmart, a global platform for digital businesses.
- Selected as an Endeavor Entrepreneur in 2018.
- Led Hotmart through its combination with Teachable and a $130 million Series C announced in 2021.
- Independently published a debut fantasy novel in 2025.
- Created Journal, a combined blog and newsletter publishing platform.

## Latest updates

- **2026-10** — In an interview published October 10, described social platforms as networks of interest and discussed creators building their own products.
- **2026-09** — On September 17, wrote about FIRE 2026 launches, including Launchpad in open beta and Hotmart’s MCP integration; reported thousands of Launchpad projects in its first week.
- **2026-08** — On August 16, marked the novel’s first anniversary with an account of independent publishing, production corrections and reader-requested maps and glossary.

## Links

- Website: https://joaopedroresende.com/
- LinkedIn: https://www.linkedin.com/in/jpresende/
- YouTube: https://www.youtube.com/@jpresende_oficial
- Instagram: https://www.instagram.com/jpresen/

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Profile page: https://yespress.io/joao-pedro-resende
Published by YesPress — https://yespress.io
Last updated: 2026-10-23