# Joanne Howarth

> Joanne Howarth is the Sydney-based founder and CEO of Planet Protector Group. Her experience in seafood and meal kit distribution led her to develop WOOLPACK, insulated packaging using coarse waste wool as an alternative to expanded polystyrene. The company has expanded into Australian fibre processing and JEANIUS denim building insulation. She is a Cartier Women’s Initiative fellow and Impact Award recipient, and an advocate for women in business.

- **Role:** Founder & CEO at Planet Protector Group
- **Organizations:** Planet Protector Group, Fishermen’s Wharf Seafoods, Cartier Women’s Initiative, Unreasonable, EY Entrepreneurial Winning Women
- **From:** Sydney, Australia
- **Nationality:** Australian
- **Education:** Bachelor of Economics, University of Sydney, MBA, Social entrepreneurship study, INSEAD
- **Known for:** 2020 Cartier Women’s Initiative fellow; described by Cartier as Australia’s first fellow., 2021 University of Sydney Alumni Award for Innovation and Entrepreneurship., 2022 Cartier Women’s Initiative Impact Award.

## Career timeline

- **2014** — Began supplying fresh fish to a subscription meal kit business through Fishermen’s Wharf Seafoods; the relationship expanded into packing and distribution.
- **2016** — Planet Protector Packaging began trading to supply wool-based insulated packaging.
- **2017** — WOOLPACK won gold in the transport category of the PIDA Sustainable Packaging Design Special Award.
- **2020** — Became a Cartier Women’s Initiative fellow.
- **2021** — Received the University of Sydney Alumni Award for Innovation and Entrepreneurship.
- **2022** — Received a Cartier Women’s Initiative Impact Award.
- **2023** — Joined EY Entrepreneurial Winning Women Asia-Pacific; Planet Protector closed a $12 million Series A in December.
- **2024** — The renamed Planet Protector Group pursued manufacturing at Altona North, Melbourne.
- **2026** — Publicly discussed JEANIUS denim insulation production and the use of cutting-room offcuts.

## Achievements

- 2020 Cartier Women’s Initiative fellow; described by Cartier as Australia’s first fellow.
- 2021 University of Sydney Alumni Award for Innovation and Entrepreneurship.
- 2022 Cartier Women’s Initiative Impact Award.
- 2022 SBE Impact Awards recognition: The Woman to Watch… Going Global.
- EY Entrepreneurial Winning Women Asia-Pacific class of 2023.
- Led the company behind WOOLPACK, a PIDA gold winner and recipient of WorldStar packaging awards.
- Planet Protector’s Unreasonable venture profile reports 20 million expanded-polystyrene boxes replaced by WOOLPACK.

## Latest updates

- **2026-09** — An erbas factory walkthrough at Planet Protector’s Altona North facility documented JEANIUS denim building insulation manufacturing.
- **2026-07** — Her LinkedIn profile lists articles about climate technology, packaging after delivery, and Australian manufacturing.

## Links

- Website: https://www.planetprotectorgroup.com/
- LinkedIn: https://www.linkedin.com/in/joanne-howarth-ppp/

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Profile page: https://yespress.io/joanne-howarth
Published by YesPress — https://yespress.io
Last updated: 2026-10-14