# Joanna Wiebe

> Joanna Wiebe is the founder of Copyhackers and the originator of conversion copywriting — a discipline she coined in 2011. Over nearly two decades, she has trained 70,000+ professionals and consulted for brands from bootstrapped startups to Fortune 100 enterprises including AWS, Canva, and Shopify. Her first traditionally published book, The Copyselling System, is set for release in July 2026 via BenBella/Simon & Schuster.

- **Role:** Founder & Head Instructor at Copyhackers
- **Organizations:** Copyhackers, Airstory, Copy School, CH Agency
- **Nationality:** Canadian
- **Education:** BA (Honours, First-Class Status), University of Alberta, MA in Communications and Technology, University of Alberta
- **Known for:** Coined the term 'conversion copywriting' in 2011, Founded Copyhackers, training 70,000+ copywriting professionals, Named one of the world's greatest copywriters by Mindvalley's Vishen Lakhiani

## Career timeline

- **Late 1990s-2000s** — Seven years as agency copywriter and content strategist
- **2009-2011** — Senior Copywriter at Intuit; first measured on copy results
- **2010** — Viral Hacker News post offering website copy feedback to startup founders
- **2011** — Left Intuit, self-published 4 copywriting ebooks, launched Copyhackers with $20K in initial sales
- **2011** — Coined the term 'conversion copywriting'
- **2017** — Co-founded Airstory, a SaaS collaborative writing tool
- **2019** — Married Christopher Bain in Edmonton, Alberta (June 15)
- **2020s** — Expanded Copy School to 25+ programs; grew student base to 70,000+
- **2024** — Launched Money Words newsletter on Substack
- **2025** — Signed with BenBella/Simon & Schuster for The Copyselling System
- **2026** — The Copyselling System publishes July 21, 2026; brand transitions from Copyhackers to JoannaWiebe.co

## Achievements

- Coined the term 'conversion copywriting' in 2011
- Founded Copyhackers, training 70,000+ copywriting professionals
- Named one of the world's greatest copywriters by Mindvalley's Vishen Lakhiani
- Spoken on 100+ international stages including MozCon, INBOUND, CXL Live
- Clients include AWS, Canva, Shopify, Intuit, BT, Huel, Prezi, Sprout Social
- Won James Patrick Folinsbee Prize for Excellence in Creative Writing (twice)
- Won the Godfrey Prize for Excellence in Creative Writing
- First traditionally published book (The Copyselling System) with BenBella/Simon & Schuster
- Generated $20,000 in sales from her first ebook launch on Hacker News
- Top 2% of creators in Canada according to Favikon; 96.5/100 authenticity score

## Latest updates

- **2026-04** — The Copyselling System (BenBella/Simon & Schuster) available for pre-order, releasing July 21, 2026
- **2026-01** — Brand transition from Copyhackers.com to JoannaWiebe.co underway, abbreviated as 'JO' for enterprise
- **2025-12** — Updated professional headshot published to Copyhackers website
- **2024-10** — Money Words newsletter launched on Substack, focused on word choice and persuasive language

## Links

- Website: https://joannawiebe.co/
- LinkedIn: https://www.linkedin.com/in/jwiebe/
- Twitter/X: https://x.com/copyhackers
- YouTube: https://www.youtube.com/c/Copyhackers
- Instagram: https://www.instagram.com/therealjoannawiebe/
- Facebook: https://www.facebook.com/copyhackers

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Profile page: https://yespress.io/joanna-wiebe
Published by YesPress — https://yespress.io
Last updated: 2026-04-26