# Joanna Lord

> Joanna Lord is a Miami-based founder, fractional CMO, operator, advisor, angel investor, and former five-time technology CMO. After more than 20 years building brands and teams at companies including BigDoor, ClassPass, Skyscanner, Reforge, and Spring Health, she founded NEON PALM, a direct-to-consumer apparel company beginning with a single black jumpsuit called the Ginger.

- **Role:** Founder and CMO at NEON PALM; fractional CMO and advisor
- **Organizations:** NEON PALM, Index Ventures, Spring Health, Reforge, Skyscanner, ClassPass, Porch Group, BigDoor, Moz, Expedia, VirtualTourist, University of Washington
- **Education:** B.A. in Journalism/Communications, Saint Michael's College, M.A. in Communications with a focus on online persuasion, Pepperdine University
- **Known for:** Built a career spanning nine startups and more than 20 years across B2C, B2B, B2B2C, marketplace, SaaS, and retail businesses., Held five chief marketing officer roles, including BigDoor, ClassPass, Skyscanner, Reforge, and Spring Health., Led teams of more than 280 people and worked in companies ranging from employee six to employee 2,800.

## Career timeline

- **Before 2013** — Built early digital marketing experience through roles at Expedia, VirtualTourist, FitFuel, and SEOmoz, later Moz, where she became vice president of growth marketing.
- **2013-2014** — Served as chief marketing officer of loyalty software company BigDoor, her first CMO role.
- **2014-2016** — Led marketing, growth, brand, and product marketing as vice president of marketing at Porch.
- **2016-2019** — Joined ClassPass as chief marketing officer, leading marketing, growth, brand, creative, product marketing, and early expansion.
- **2019-2020** — Served as chief marketing officer and cross-functional general manager at Skyscanner, working across a global business.
- **2021-2023** — Worked at Reforge as CMO, executive in residence, and partner, while teaching growth, brand, and product marketing.
- **2023-2025** — Served as chief marketing officer at Spring Health, then left the full-time executive track for consulting and advising.
- **2026** — Announced NEON PALM, joined and graduated from the Dream Ventures Accelerator, opened a waitlist, and prepared to launch the Ginger jumpsuit.

## Achievements

- Built a career spanning nine startups and more than 20 years across B2C, B2B, B2B2C, marketplace, SaaS, and retail businesses.
- Held five chief marketing officer roles, including BigDoor, ClassPass, Skyscanner, Reforge, and Spring Health.
- Led teams of more than 280 people and worked in companies ranging from employee six to employee 2,800.
- Helped lead global businesses operating in more than 40 countries and 30 languages, with more than 110 million monthly visitors and 100 million app downloads.
- Named to the Puget Sound Business Journal's Seattle 40 Under 40.
- Taught Advanced Digital Marketing at the University of Washington and has spoken at hundreds of conferences.
- Served as a mentor to Techstars, NEXT, UpGlobal, and Startup Weekend founders.
- Graduated from the Dream Ventures Accelerator while building NEON PALM.
- Structured NEON PALM's friends-and-family round so that 72 percent of investors were women and 55 percent were making their first investment.

## Latest updates

- **2026-09** — Prepared NEON PALM's first product, the Ginger jumpsuit, for a September 29 launch and published candid pre-launch updates.
- **2026-09** — Shared that 72 percent of NEON PALM's friends-and-family investors were women and 55 percent were writing their first investment check.
- **2026-09** — Appeared on the I Want Her Shoes podcast to discuss career reinvention, brand building, and NEON PALM.
- **2026-06** — Graduated from the Dream Ventures Accelerator alongside 14 other founders.
- **2026-05** — Opened the NEON PALM waitlist after conducting early customer research and product development.
- **2026-01** — Publicly announced that development of NEON PALM was beginning in Miami.

## Links

- Website: https://www.joannalord.com/
- LinkedIn: https://www.linkedin.com/in/joannalord/
- Twitter/X: https://twitter.com/JoannaLord

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Profile page: https://yespress.io/joanna-lord
Published by YesPress — https://yespress.io
Last updated: 2026-09-26