# Joann Fitzgerald

> Joann Fitzgerald is the Chief Marketing Officer of Tourism Nova Scotia, where she leads destination marketing and sales strategy for the province. Her path runs through consumer brands including Unilever, Pepsi-QTG, Kruger Products, Sobeys and Cadbury, followed by marketing leadership in higher education and insurance. Since joining Tourism Nova Scotia in 2017, she has helped frame the province as a place with more range than familiar coastal shorthand suggests, while bringing a research-led, emotionally attentive approach to the work of turning awareness into actual visits.

- **Role:** Chief Marketing Officer at Tourism Nova Scotia
- **Organizations:** Tourism Nova Scotia, Johnson Insurance, Memorial University of Newfoundland - Grenfell Campus, Unilever, Pepsi-QTG, Kruger Products, Sobeys, Cadbury, Nova Scotia Talent Trust, Dalhousie University
- **Education:** Master of Business Administration, Dalhousie University
- **Known for:** TNS Board of Directors Leadership Award, listed in 2020, Platinum MARCom Award, listed in 2016, Silver Stevie International Award, listed in 2016

## Career timeline

- **Before 2013** — Held marketing roles with brands including Unilever, Pepsi-QTG, Kruger Products, Sobeys and Cadbury, then helped guide marketing for Memorial University's Grenfell Campus in Newfoundland.
- **2013** — Moved back to Nova Scotia and joined Johnson Insurance as Atlantic Head of Marketing.
- **2017-01** — Joined Tourism Nova Scotia as Chief Marketing Officer, responsible for destination marketing and sales strategies.
- **2019** — Accepted an invitation to teach a marketing course for Dalhousie University MBA students.
- **2020-06** — Became board chair of the Nova Scotia Talent Trust after leading its Development Committee and helping initiate new brand colours and a logo.
- **2021-12** — Concluded her listed term as board chair of the Nova Scotia Talent Trust.

## Achievements

- TNS Board of Directors Leadership Award, listed in 2020
- Platinum MARCom Award, listed in 2016
- Silver Stevie International Award, listed in 2016
- Platinum Hermes International Creative Award, listed in 2016
- Helped initiate new brand colours and a logo for the Nova Scotia Talent Trust
- Led destination marketing campaigns for Nova Scotia, including work around If You Only Knew, Rediscover Nova Scotia, Work From Nova Scotia and Your Ocean Playground

## Latest updates

- **2026-05** — Was credited among the Tourism Nova Scotia team behind a province-wide playlist campaign built around Nova Scotia music and travel experiences for Canadian, U.S. and European markets.
- **2023-03** — Discussed the launch of the Your Ocean Playground campaign and its effort to differentiate Nova Scotia through the breadth of experiences influenced by the ocean.
- **2021-03** — Discussed the Work From Nova Scotia campaign, which targeted Canadian remote workers and recorded 531,000 engaged website users at the time of coverage.
- **2020-06** — Became chair of the Nova Scotia Talent Trust and helped Tourism Nova Scotia pivot toward local and Atlantic Canadian travel audiences.

## Links

- Website: https://tourismns.ca
- LinkedIn: https://www.linkedin.com/in/joannfitzgerald
- Twitter/X: https://x.com/JoannFitz

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Profile page: https://yespress.io/joann-fitzgerald
Published by YesPress — https://yespress.io
Last updated: 2026-08-24