# JLV College Counseling

> JLV College Counseling is Jessica Velasco's free, nationally useful library of college admissions, scholarship, financial-aid, essay, testing, and college-search guidance. Velasco first intended to sell one-to-one educational consulting, decided it was the wrong fit, and turned her admissions-office experience into an open resource funded by advertising, clearly marked affiliate links, and optional reader support.

- **Founded:** 2014
- **Headquarters:** Morgan Hill, United States
- **Founders:** Jessica Velasco (Founder and author)
- **Team size:** Founder-run; Jessica Velasco is the only publicly identified operator
- **Products:** Scholarship directory, Scholarship Saturday, College admissions library, Email subscription
- **Notable:** Built a public archive approaching 300 pages of author posts by 2026., Maintained an email following of roughly 9,000-plus subscribers as displayed across the site., Jessica Velasco received WACAC's Emery Walker New Admissions Counselor Award, now called the Murdoch-Finks New Admissions Counselor Award.

## Products & services

- **Scholarship directory** — Free scholarship listings organized by deadline, month, academic major, age, state, identity, circumstance, disability, athletics, and other eligibility dimensions; submissions are screened against published legitimacy rules.
- **Scholarship Saturday** — A recurring editorial series collecting scholarships and contests with upcoming deadlines.
- **College admissions library** — Free articles and curated resources covering college search, visits, applications, essays, standardized tests, financial aid, athletics, majors, and decision-making.
- **Email subscription** — Free notifications when new admissions and scholarship posts are published.

## Achievements

- Built a public archive approaching 300 pages of author posts by 2026.
- Maintained an email following of roughly 9,000-plus subscribers as displayed across the site.
- Jessica Velasco received WACAC's Emery Walker New Admissions Counselor Award, now called the Murdoch-Finks New Admissions Counselor Award.
- JLV resources have been recommended or republished by schools including Covenant Preparatory School and Prince Avenue Christian School.
- Jessica's scholarship expertise was featured in a 2016 CampusChat event sponsored by Smart College Visit.

## Latest updates

- **2026-09** — Published Scholarship Saturday posts for September 5 and September 12, continuing the site's recurring deadline-based scholarship curation.
- **2023-02** — Velasco explained that posting had slowed after she began substitute teaching in her home school district in fall 2022.
- **2022-08** — Covenant Preparatory School recommended JLV's scholarship and college-application resources to its students.

## Links

- Website: https://jlvcollegecounseling.com/
- LinkedIn: https://www.linkedin.com/in/velascojessica/
- Twitter/X: https://twitter.com/admissions411/
- Instagram: https://www.instagram.com/jlvcollegecounseling/
- Facebook: https://www.facebook.com/jlvcollegecounseling/

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Profile page: https://yespress.io/jlv
Published by YesPress — https://yespress.io
Last updated: 2026-09-15