# JLab

> JLab is a Carlsbad, California audio brand that has spent two decades building a business on a simple bet: most people do not want to pay $250 for good earbuds. It sells wireless earbuds, headphones, headsets, and microphones - often for under $50, sometimes as low as $8 - through Walmart, Target, Best Buy, Costco, Amazon, and its own site. The company grew from a small Tucson in-ear brand into one of the top-selling true-wireless names in the United States, and in 2021 it sold to Japan's Noritsu Koki for a reported $370 million.

- **Founded:** 2005
- **Headquarters:** Carlsbad, California, United States
- **Founders:** Joshua Rosenfield (Founder)
- **Team size:** ~150 employees across North America, Europe and Asia
- **Products:** JBuds line, GO Air / GO Pop series, Epic Lab Edition earbuds, Epic Lux Lab Edition headphones, Work headsets
- **Notable:** Reported $370 million acquisition by Noritsu Koki in 2021, Cited as a top-selling true-wireless brand under $100 in the US and #1 kids headphones brand, Multiple CES Innovation and Best of CES recognitions (2017, 2023, 2025)

## Products & services

- **JBuds line** — The brand's core true-wireless earbud family, from the budget JBuds Air to the ANC-equipped JBuds Lux and the tiny JBuds Mini, marketed as smaller than a dime.
- **GO Air / GO Pop series** — Entry-level true-wireless earbuds that have retailed for as little as $8-$20, aimed at first-time and value buyers.
- **Epic Lab Edition earbuds** — Flagship true-wireless earbuds with hybrid dual drivers, a Knowles Preferred Listening curve, spatial audio and ANC, up to roughly 56 hours of battery.
- **Epic Lux Lab Edition headphones** — Over-ear flagship headphones with 32mm drivers, adaptive ANC, spatial audio with head tracking, wireless charging and 90+ hours of battery.
- **Work headsets** — In-ear and over-ear headsets built for calls, video meetings and office use.
- **TALK microphones** — USB microphones for streaming, gaming and content creation.
- **Peripherals** — Keyboards, mice and webcams, including an ergonomic keyboard-and-mouse bundle shown at CES 2025.

## Achievements

- Reported $370 million acquisition by Noritsu Koki in 2021
- Cited as a top-selling true-wireless brand under $100 in the US and #1 kids headphones brand
- Multiple CES Innovation and Best of CES recognitions (2017, 2023, 2025)
- Inc. 5000 honoree (2021)
- CEO Win Cramer named EY Entrepreneur of the Year (2019)
- Revenue reported to have grown roughly 256% between 2015 and 2017

## Latest updates

- **2025-01** — Unveiled the Epic Lux Lab Edition over-ear headphones and Go Lux ANC on-ear at CES 2025, along with an ergonomic keyboard-and-mouse bundle, earning Best of CES recognition.
- **2025-01** — Signed a four-year sponsorship of the Birmingham Bowl college football game.
- **2024-01** — Launched the Epic Lab Edition earbuds, its first true-wireless model with hybrid dual drivers and a Knowles listening curve.

## Links

- Website: https://jlab.com
- LinkedIn: https://www.linkedin.com/company/jlab-audio
- Twitter/X: https://twitter.com/jlabaudio
- YouTube: https://www.youtube.com/@jlabaudio
- Instagram: https://www.instagram.com/jlabaudio
- Facebook: https://facebook.com/jlabaudio
- TikTok: https://www.tiktok.com/@jlabaudio

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Profile page: https://yespress.io/jlab
Published by YesPress — https://yespress.io
Last updated: 2026-08-20