# Jin Stedge

> Jin Stedge is the co-founder and CEO of TrueNorth, a San Francisco freight-tech company building an AI loadboard and virtual dispatcher named Loadie that helps independent truckers find loads, price them, and get paid. Born in Korea and adopted at seven into an American family of owner-operators, she studied aerospace engineering at MIT, did neuroscience research, and worked in HR tech and autonomous driving before returning to her family's roots in trucking. She founded TrueNorth in 2019 with Sanjaya Wijeratne, raised a $50M Series B backed by Sam Altman and Lachy Groom, and earned a spot on Forbes 30 Under 30.

- **Role:** Co-founder & CEO at TrueNorth
- **Organizations:** TrueNorth, Scotty Labs, Intercom, Zenefits, MIT
- **From:** South Korea
- **Nationality:** American (born in South Korea)
- **Education:** B.S. in Aerospace / Aeronautical Engineering, Massachusetts Institute of Technology (MIT), Research Assistant (neuroscience-related research), University of Washington
- **Known for:** Forbes 30 Under 30 honoree, Co-founded and leads TrueNorth, which has raised $61.8M total, Raised a $50M Series B with Sam Altman and Lachy Groom as backers

## Career timeline

- **pre-2018** — Research assistant at the University of Washington; conducted neuroscience research connected to MIT
- **2018** — Strategy / Business Operations roles in HR tech at Zenefits and Intercom
- **2018-2019** — Chief of Staff at Scotty Labs, an autonomous-driving startup (SRI International spin-out)
- **2019** — Scotty Labs acquired by DoorDash; co-founded TrueNorth with Sanjaya Wijeratne
- **2020** — TrueNorth launches February 2020; joins Y Combinator W20 batch; raises $3M seed
- **2020** — Raises $8.5M Series A led by Lachy Groom (November)
- **2021** — Raises $50M Series B co-led by Lachy Groom and the Altman brothers; named to Forbes 30 Under 30
- **2025** — TrueNorth evolves into an AI loadboard with virtual dispatcher Loadie; featured on The Freight Pod podcast (April)

## Achievements

- Forbes 30 Under 30 honoree
- Co-founded and leads TrueNorth, which has raised $61.8M total
- Raised a $50M Series B with Sam Altman and Lachy Groom as backers
- Graduated MIT with a degree in aerospace engineering
- Built a company where roughly half of employees are women
- Reduced independent trucker insurance costs from ~$20-30K to ~$10K annually
- Grew TrueNorth revenue roughly 3.4-3.5x in six months

## Latest updates

- **2025-04** — Featured on The Freight Pod podcast discussing TrueNorth's pivot from carrier to AI loadboard with virtual dispatcher Loadie and the future of freight.

## Links

- Website: https://truenorth.com
- LinkedIn: http://www.linkedin.com/in/jinstedge

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Profile page: https://yespress.io/jin-stedge
Published by YesPress — https://yespress.io
Last updated: 2026-07-01