# Jim Roche

> Jim Roche is a Chesterfield, Missouri-based automotive technology founder, operator and author whose career has centered on dealership service operations. After senior roles at Newgen, Autobytel, Ocentrix, AutoPoint, Xtime and Cox Automotive, he founded WarrCloud to automate OEM warranty claims. The idea grew from a repeated sight across thousands of dealership visits: warranty offices crowded with repair orders that one dealer described as stacks of uncashed checks. WarrCloud came to market in 2021, raised a $20 million Series B in 2024, won a 2025 Automotive News PACE Award and was ranked No. 182 on the 2025 Inc. 5000.

- **Role:** Founder and CEO at WarrCloud Inc.
- **Organizations:** WarrCloud Inc., Cox Automotive, Xtime, AutoPoint, Ocentrix Inc., Autobytel, Newgen Results
- **Education:** Saint Louis University
- **Known for:** Founded AutoPoint and led development of a multi-channel dealership marketing platform adopted by hundreds of dealers before its acquisition., Authored Fast Lane and Fast Break, two books on service loyalty, customer retention and fixed-operations profitability., Built WarrCloud through a seven-year development period before its 2021 market launch.

## Career timeline

- **Before 1999** — Served as senior vice president of operations at Newgen Results during its growth to more than 5,000 dealerships and its 1999 public offering.
- **Later** — Served as vice president of product management at Autobytel and CEO of dealership-management-system developer Ocentrix Inc.
- **2003** — Founded AutoPoint to build digital tools for dealership service departments and later served as its CEO.
- **2010** — AutoPoint was acquired by Service Repair Solutions and continued as a wholly owned subsidiary.
- **2014** — Solera Holdings acquired AutoPoint from the Service Repair Solutions joint venture.
- **2015** — Began working on the warranty-processing problem that would become WarrCloud.
- **2017** — Published Fast Lane: How to Accelerate Service Loyalty and Unlock Its Profit-Making Potential.
- **2018-2020** — Published Fast Break while serving as a fixed-operations executive and subject-matter expert for Xtime and Cox Automotive.
- **2021** — Brought WarrCloud's automated warranty-processing platform to market.
- **2023** — Reported 400 dealer customers and annual recurring revenue on track to pass $10 million.
- **2024-10** — Closed a $20 million Series B led by Centana Growth Partners, with Argentum and Automotive Ventures participating.
- **2025** — WarrCloud won an Automotive News PACE Award and ranked No. 182 on the Inc. 5000; Roche was also named a second-year St. Louis Titan 100 honoree.
- **2026** — WarrCloud reported more than 1,000 enrolled dealerships and ranked No. 469 on the Inc. 5000 with 729% three-year growth.

## Achievements

- Founded AutoPoint and led development of a multi-channel dealership marketing platform adopted by hundreds of dealers before its acquisition.
- Authored Fast Lane and Fast Break, two books on service loyalty, customer retention and fixed-operations profitability.
- Built WarrCloud through a seven-year development period before its 2021 market launch.
- Raised a $20 million Series B for WarrCloud in October 2024 to expand AI automation and customer success.
- Led WarrCloud to a 2025 Automotive News PACE Award for its automated warranty-processing platform.
- Led WarrCloud to No. 182 on the 2025 Inc. 5000 and No. 469 on the 2026 list.
- Named a 2024 and 2025 St. Louis Titan 100 honoree.
- Named the 2025 D. Graeme Thomas Mentor of the Year by Saint Louis University's Chaifetz Center for Entrepreneurship.

## Latest updates

- **2026-08** — WarrCloud ranked No. 469 on the 2026 Inc. 5000 with 729% three-year revenue growth.
- **2026-03** — Roche discussed WarrCloud's origin, leadership principles and five-year vision on the Greenfield podcast.
- **2025-11** — Saint Louis University's Chaifetz Center for Entrepreneurship named Roche its 2025 D. Graeme Thomas Mentor of the Year.
- **2025-08** — WarrCloud entered the Inc. 5000 at No. 182, including No. 9 in Business Products and Services and No. 1 in Missouri.
- **2025-04** — WarrCloud won a 2025 Automotive News PACE Award for automated warranty processing.
- **2024-10** — WarrCloud announced a $20 million Series B led by Centana Growth Partners.

## Links

- Website: https://warrcloud.com
- LinkedIn: https://www.linkedin.com/in/jimkroche

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Profile page: https://yespress.io/jim-roche
Published by YesPress — https://yespress.io
Last updated: 2026-09-27