# Jim Bartoo

> Jim Bartoo is the CEO and a board member of Visual Action Software, a Texas-based enterprise visualization company built on patented Flaremap treemap technology that helps organizations spot threats, monitor performance, and reduce risk. A Cornell-trained engineer with an MBA from the same school, he spent more than 25 years across Oracle, Business Objects, and EDS before leading The Hive Group and engineering its 2015 merger that formed today's Visual Action.

- **Role:** Chief Executive Officer & Board Member at Visual Action Software
- **Organizations:** Visual Action Software, The Hive Group, Business Objects, Oracle, EDS
- **Nationality:** American
- **Education:** B.S. in Engineering, Cornell University, MBA, Johnson Graduate School of Management at Cornell University
- **Known for:** Led the 2015 merger that combined The Hive Group's treemap technology with Visual Action Software's big data visualization expertise., Oversees the patented Flaremap visualization technology used for threat assessment, performance monitoring, and risk reduction., Drove release of the Visual Action Platform through version 7.4 (2024).

## Career timeline

- **pre-2003** — Management Consultant at EDS, Managing Principal at Oracle, then Director of Business Development at Business Objects.
- **2003** — Joined The Hive Group as Vice President and General Manager.
- **circa 2003-2015** — Rose to CEO of The Hive Group, leading development of enterprise treemap interfaces for operational and financial analysis.
- **2015** — Led the merger of The Hive Group and Visual Action Software, becoming CEO of the combined company; Honeycomb rebranded as the Flaremap Application Suite.
- **2016** — Visual Action shipped Flaremap JS 6.2, bringing real-time visual interfaces to real-time process challenges.
- **2024** — Visual Action released Platform 7.4 with multi-page applications, custom themes, Process Preset Control, and a Process Logic API.

## Achievements

- Led the 2015 merger that combined The Hive Group's treemap technology with Visual Action Software's big data visualization expertise.
- Oversees the patented Flaremap visualization technology used for threat assessment, performance monitoring, and risk reduction.
- Drove release of the Visual Action Platform through version 7.4 (2024).
- Built a 25+ year enterprise software career spanning Oracle, Business Objects, EDS, and The Hive Group.

## Latest updates

- **2024-04** — Visual Action announced Platform 7.4, adding multi-page applications, customizable themes, Process Preset Control, a Process Logic API, and dynamic analysis reporting.

## Links

- Website: https://visualaction.com
- LinkedIn: http://www.linkedin.com/in/jim-bartoo-539272

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Profile page: https://yespress.io/jim-bartoo
Published by YesPress — https://yespress.io
Last updated: 2026-06-11