# Jillian Zatta

> Jillian Zatta is Kustomer's Founding Growth Architect, AI, a first-of-its-kind role focused on turning go-to-market knowledge into repeatable systems. Based in Philadelphia, she brings a career spanning government, financial-services learning, startup customer success, conversational AI and enterprise solutions consulting to the practical problem of making customer-service AI useful, explainable and scalable.

- **Role:** Founding Growth Architect, AI at Kustomer
- **Organizations:** Kustomer, Meta, Reply.ai, LISNR, Goldman Sachs, Office of U.S. Senator Robert Menendez
- **Education:** Master of Business Administration, Northwestern University - Kellogg School of Management, Bachelor of Arts; studies included history, government and classics, Skidmore College
- **Known for:** Named as a creative-team contributor to LISNR's Bronze Pencil in the 2016 One Show mobile innovation category., Credited on two Webby-recognized mobile event projects involving the Budweiser Made in America Festival and a J. Cole listening session., Built a progression across conversational AI and Kustomer solutions consulting into the company's first Growth AI Architect role.

## Career timeline

- **2009** — Studied abroad in Rome, connecting European history, government and classics.
- **2010** — Graduated from Skidmore College; completed a history colloquium project titled ‘A Nation of Pirates: Piracy, State and Empire in the British Atlantic.’
- **2010-2011** — Worked in the office, community affairs team and campaign operation of U.S. Senator Robert Menendez.
- **2011-2012** — Coordinated human-capital learning for Goldman Sachs' Securities division.
- **2013-2017** — Moved from new business into customer success leadership at LISNR.
- **2018-2020** — Led customer success, then business development and customer success, at conversational-AI company Reply.ai.
- **2020-2021** — Joined Kustomer as a conversational-AI product specialist after its acquisition of Reply.ai.
- **2021** — Completed an MBA at Northwestern University's Kellogg School of Management, with pathways in growth and scaling strategy and technology management.
- **2021-2026** — Advanced through solutions consulting roles at Kustomer, including its period within Meta.
- **2026** — Became Kustomer's Founding Growth Architect, AI, a newly created role focused on repeatable growth systems.

## Achievements

- Named as a creative-team contributor to LISNR's Bronze Pencil in the 2016 One Show mobile innovation category.
- Credited on two Webby-recognized mobile event projects involving the Budweiser Made in America Festival and a J. Cole listening session.
- Built a progression across conversational AI and Kustomer solutions consulting into the company's first Growth AI Architect role.
- Presented Kustomer's AI products in public webinars and live demonstrations.
- Completed an MBA at Northwestern University's Kellogg School of Management.

## Latest updates

- **2026-05** — Appeared as Kustomer's Growth AI Architect in the ‘CX at the AI Inflection Point’ event, demonstrating AI that can be introduced without replacing a company's existing help desk.
- **2026-04** — Appeared in Kustomer's Spring 2026 product-release webinar covering its AI reasoning engine and next-generation customer experience products.
- **2026-02** — Moved from Principal Solutions Consultant to the newly created role of Founding Growth Architect, AI at Kustomer.

## Links

- Website: https://www.kustomer.com
- LinkedIn: https://www.linkedin.com/in/jillianzatta

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Profile page: https://yespress.io/jillian-zatta
Published by YesPress — https://yespress.io
Last updated: 2026-09-27