# Jill Kramer

> Jill Kramer is Mastercard's chief marketing and communications officer, a member of its Executive Leadership Team and Management Committee, and an agency-trained brand operator whose career runs through Rodgers Townsend, DDB, BBDO and Accenture. At Accenture, she rose from advertising leader to global brand chief and then CMCO, led the 2020 "Let There Be Change" platform, managed a global team of roughly 2,000, and helped the company's brand value rise from $12 billion to $20.9 billion during her decade there. She joined Mastercard in December 2025 to lead its brand globally, bringing a working philosophy built on curiosity, human connection, disciplined prioritization and testing ideas "early, ugly, often."

- **Role:** Chief Marketing and Communications Officer at Mastercard
- **Organizations:** Mastercard, Accenture, BBDO, DDB, Rodgers Townsend, Ad Council
- **Education:** Bachelor of Arts in Communications, University of Massachusetts Amherst
- **Known for:** Led Accenture's 2020 "Let There Be Change" launch, the company's largest brand move in more than a decade., Led a global Accenture marketing and communications organization of roughly 2,000 people., During her decade at Accenture, the company's brand value rose from $12 billion to $20.9 billion according to Interbrand figures cited by Mastercard.

## Career timeline

- **College years** — Interned as a weekend weather presenter in Amherst, drawing precipitation maps by hand and learning to communicate quickly and clearly.
- **1996-2008** — Worked at Rodgers Townsend, ultimately serving as vice president and account director.
- **2008-2010** — Served as vice president and account director at DDB.
- **2010-2015** — Served as executive vice president and senior director at BBDO, leading integrated work for Fortune 500 clients.
- **2016** — Joined Accenture as managing director of advertising, responsible for advertising strategy, creative execution and media planning across 35 countries.
- **2019** — Became Accenture's senior managing director for global brand.
- **2020** — Led creative, media and communications strategy for Accenture's "Let There Be Change" campaign, its largest brand move in more than a decade.
- **2021** — Appointed Accenture chief marketing and communications officer and joined its Global Management Committee.
- **2022** — Served as a judge for the inaugural Creative B2B Lions category at Cannes Lions.
- **2023-2025** — Named to Forbes' World's Most Influential CMOs list for three consecutive years.
- **2025-12** — Became Mastercard's chief marketing and communications officer, joining its Executive Leadership Team and Management Committee.
- **2026** — Set out Mastercard's next brand chapter through conversations about trust, agentic commerce, AI, partnerships and the continuing value of human creativity.

## Achievements

- Led Accenture's 2020 "Let There Be Change" launch, the company's largest brand move in more than a decade.
- Led a global Accenture marketing and communications organization of roughly 2,000 people.
- During her decade at Accenture, the company's brand value rose from $12 billion to $20.9 billion according to Interbrand figures cited by Mastercard.
- Named to Forbes' World's Most Influential CMOs list in 2023, 2024 and 2025.
- Recognized on Forbes' Entrepreneurial CMO list.
- Received ADWEEK's B2B Lifetime Achievement award.
- Served as a judge for Cannes Lions' first Creative B2B Lions category in 2022.
- Serves on the Ad Council board of directors.
- Joined Mastercard's Executive Leadership Team and Management Committee in December 2025.

## Latest updates

- **2026-07** — Discussed Mastercard's next brand chapter, creative culture and her "early, ugly, often" philosophy on The CMO Podcast.
- **2026-07** — Argued against false binaries such as AI versus creativity and brand versus performance in an ADWEEK Marketing Vanguard interview.
- **2026-06** — Discussed trust, the "Priceless" platform and AI-era commerce in a Washington Post Live conversation from Cannes.
- **2026-06** — Took part in Cannes Lions conversations about agentic commerce, brand trust, partnerships and human creativity.
- **2025-12** — Started as Mastercard's chief marketing and communications officer.

## Links

- Website: https://www.mastercard.com/
- LinkedIn: https://www.linkedin.com/in/jill-kramer-64230840

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Profile page: https://yespress.io/jill-kramer
Published by YesPress — https://yespress.io
Last updated: 2026-08-11