# Jill Beraud

> Jill Beraud is an American consumer brand executive who has spent more than three decades building and running some of the best-known names in retail, beauty, luxury and beverages. She began in brand management at Procter & Gamble, ran her own New York advertising agency, then spent 13 years at Limited Brands, where as Chief Marketing Officer of Victoria's Secret she helped grow the label into a multi-billion-dollar business and also led marketing across Bath & Body Works, Express, Henri Bendel, C.O. Bigelow and Limited Stores. In December 2008 PepsiCo created the role of worldwide Chief Marketing Officer for her, reporting to Indra Nooyi; there she pushed the company away from Super Bowl spending and into the $20 million Pepsi Refresh Project, and later ran the Starbucks and Lipton joint ventures. She went on to serve as CEO of Living Proof, EVP of Global Retail Operations at Tiffany & Co., and CEO of the luxury jewelry house IPPOLITA, before co-founding the plant-based functional beverage company Sh'nnong. Fast Company named her one of its 100 Most Creative People in Business in 2013. She has sat on the board of Levi Strauss & Co. since 2013, was re-elected in April 2026, chairs the Fashion for Good board, and has served on the World of Children Board of Governors since 2009.

- **Role:** Board Director at Levi Strauss & Co.; Board Chair at Fashion for Good; Co-founder and CEO of Sh'nnong Beverage Company
- **Organizations:** Levi Strauss & Co., Fashion for Good, Sh'nnong Beverage Company, World of Children, Revance Therapeutics (2019-2025), IPPOLITA (former), Tiffany & Co. (former), Living Proof, Inc. (former), PepsiCo (former), Limited Brands / Victoria's Secret (former), Procter & Gamble (former), New York & Company (former board director)
- **Nationality:** American
- **Education:** MBA, Marketing & Strategic Planning, The Wharton School, University of Pennsylvania, BS, Business Administration, Boston University
- **Known for:** Helped build Victoria's Secret into a multi-billion-dollar brand as its Chief Marketing Officer during 13 years at Limited Brands, Held marketing leadership across one of American retail's largest brand portfolios: Bath & Body Works, C.O. Bigelow, Express, Henri Bendel and Limited Stores, Appointed to PepsiCo's newly created worldwide Chief Marketing Officer role in 2008, reporting directly to Indra Nooyi

## Career timeline

- **1980s** — Begins career in brand management at Procter & Gamble, spending roughly five years on leading food brands
- **1986** — Earns MBA in Marketing & Strategic Planning from The Wharton School, University of Pennsylvania
- **Late 1980s-1990s** — Moves into management consulting, leading global brand equity practice work, and founds an advertising agency in New York City
- **1995-2008** — Spends 13 years at Limited Brands, rising to Chief Marketing Officer of Victoria's Secret and EVP of Marketing across Bath & Body Works, C.O. Bigelow, Express, Henri Bendel and Limited Stores
- **1997** — Launches the Victoria's Secret panty sampling initiative after finding only about half of women bought underwear at the same time as bras
- **2008** — Named PepsiCo's first worldwide Chief Marketing Officer in December, reporting to Chairman and CEO Indra Nooyi
- **2009** — Becomes President of PepsiCo's Starbucks and Lipton joint ventures and CMO of PepsiCo Americas Beverages
- **2010** — Shifts Pepsi marketing spend away from Super Bowl advertising into the $20 million Pepsi Refresh Project, funding consumer-proposed causes via social media voting
- **2011** — Oversees development of Starbucks Refreshers and the reinvention of Pure Leaf teas; named CEO of Cambridge-based beauty company Living Proof in December
- **2013** — Named to Fast Company's 100 Most Creative People in Business at #39, profiled as 'The Marketing Experimentalist'; joins the board of Levi Strauss & Co.
- **2014** — Appointed Executive Vice President of Global Retail Operations at Tiffany & Co., overseeing strategic store development and real estate
- **2015** — Named Chief Executive Officer of luxury jewelry house IPPOLITA in October
- **2018** — Concludes her tenure as CEO of IPPOLITA in September
- **2019** — Co-founds Sh'nnong Beverage Company with Charlie Herbstreith; launches Má Functional Iced Teas nationally through more than 500 Vitamin Shoppe stores; joins the board of Revance Therapeutics
- **2022** — Named Chair of the Fashion for Good board effective 1 September, succeeding Edward Brenninkmeijer
- **2025** — Concludes board service at Revance Therapeutics
- **2026** — Re-elected to the Levi Strauss & Co. board as a Class I director at the April 22 annual meeting, serving until 2029

## Achievements

- Helped build Victoria's Secret into a multi-billion-dollar brand as its Chief Marketing Officer during 13 years at Limited Brands
- Held marketing leadership across one of American retail's largest brand portfolios: Bath & Body Works, C.O. Bigelow, Express, Henri Bendel and Limited Stores
- Appointed to PepsiCo's newly created worldwide Chief Marketing Officer role in 2008, reporting directly to Indra Nooyi
- Led the Pepsi Refresh Project, a $20 million social-media-driven cause funding campaign that replaced Super Bowl advertising in 2010
- Oversaw the Starbucks and Lipton joint ventures at PepsiCo, including the reinvention of Pure Leaf and development of the Refreshers category
- Named to Fast Company's 100 Most Creative People in Business in 2013 (#39)
- Served as CEO of Living Proof, the beauty company founded on MIT science
- Served as EVP of Global Retail Operations at Tiffany & Co. and as CEO of IPPOLITA
- Co-founded Sh'nnong Beverage Company and launched Má Functional Iced Teas nationally in 2019
- Board director of Levi Strauss & Co. since 2013, re-elected by shareholders in April 2026
- Chair of the Fashion for Good board since September 2022
- Board of Governors member at World of Children since 2009

## Latest updates

- **2026-04** — Re-elected as a Class I director of Levi Strauss & Co. at the company's annual shareholder meeting, serving a term until 2029
- **2025-01** — Concluded board service at Revance Therapeutics, where she had chaired the Brand Strategy and Compensation Committees since 2019
- **2022-09** — Took over as Chair of the Fashion for Good board, succeeding Edward Brenninkmeijer

## Links

- LinkedIn: http://www.linkedin.com/in/jill-beraud-009583

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Profile page: https://yespress.io/jill-beraud
Published by YesPress — https://yespress.io
Last updated: 2026-07-27