# Jihyun Yoon

> Jihyun Yoon, also publicly known as Daniel J. Yun, is the co-founder and co-CEO of Seoul-based Willog. Drawing on food-distribution experience, he helps lead a business that connects cargo condition monitoring, software, analysis and insurance. His responsibilities have included operations, sales, marketing and overseas business. In September 2026, he presented Willog at Lloyd’s Lab in London, where the company was selected for Cohort 17.

- **Role:** Co-founder and Co-CEO at Willog
- **Organizations:** Willog
- **Known for:** Co-founded Willog and helped lead its development from food-distribution experience into a logistics technology business., Presented Willog at the Lloyd’s Lab Pitch Day in September 2026; the company was selected for Cohort 17., Co-leads the company that received a South Korean Presidential Commendation in 2025 for logistics innovation and job creation.

## Career timeline

- **Before Willog; dates unspecified** — Ran ventures providing Korean names to foreigners and operating a restaurant business in Vietnam; worked in sales, warehouse packing and a French trading company.
- **2017** — Began the fresh-food distribution business that preceded Willog’s logistics monitoring work.
- **2021-05** — Willog’s Korean company was established.
- **2022** — Described responsibilities for sales, operations, marketing and overseas business under an independent co-CEO arrangement with Sunghoon Bae.
- **2023-02** — Announced the Mentor Talk logistics-career interview initiative.
- **2023** — Willog completed a Series B investment round.
- **2025-12** — Willog received a Presidential Commendation for venture-startup promotion contributions.
- **2026-09** — Willog launched Willog Vision; Yoon presented at Lloyd’s Lab, which selected Willog for Cohort 17.

## Achievements

- Co-founded Willog and helped lead its development from food-distribution experience into a logistics technology business.
- Presented Willog at the Lloyd’s Lab Pitch Day in September 2026; the company was selected for Cohort 17.
- Co-leads the company that received a South Korean Presidential Commendation in 2025 for logistics innovation and job creation.

## Latest updates

- **2026-10** — In an October 7 interview, discussed linking logistics evidence with insurance and developing the combined business model internationally.
- **2026-09** — Lloyd’s announced Willog among the ten companies selected for Lloyd’s Lab Cohort 17 on September 15.
- **2026-09** — Willog Vision officially launched September 17, combining devices, monitoring, intelligence and insurance.

## Links

- Website: https://willog.io/
- LinkedIn: https://www.linkedin.com/in/daniel-j-yun-656a5811a/

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Profile page: https://yespress.io/jihyun-yoon
Published by YesPress — https://yespress.io
Last updated: 2026-10-12