# Jifiti

> Jifiti is a B2B financial-technology company that supplies white-labeled, modular lending infrastructure to banks and regulated lenders. Its software handles digital onboarding, loan origination, underwriting orchestration, disbursement, servicing connections, analytics and distribution into bank-owned or third-party channels. The company also operates a digital gifting business. Jifiti is a technology provider rather than a lender, so its clients keep their brands, loan products, customer relationships and balance-sheet economics in view while Jifiti works behind the interface.

- **Founded:** 2011
- **Headquarters:** Columbus, United States
- **Founders:** Yaacov Martin (Co-Founder and CEO), Shaul Weisband (Co-Founder and CMO), Meir Dudai (Co-Founder and CTO)
- **Team size:** 51-200 employees; LinkedIn displayed 96 employee profiles in August 2026.
- **Products:** White-Labeled Modular Lending Platform, Embedded Lending, B2B BNPL, Aurora BI, Tap Now, Pay Later
- **Notable:** Built a multinational lending platform from a digital gift-card business founded in 2011., Secured a $22.5 million minority investment from Ingka Investments in 2021 after supporting IKEA financing programs., Expanded from consumer point-of-sale lending into B2B BNPL in 2022.

## Products & services

- **White-Labeled Modular Lending Platform** — API-driven infrastructure for digital onboarding, loan origination, underwriting orchestration, disbursement, loan management connections, reporting and lender tools across direct and embedded channels.
- **Embedded Lending** — Places a lender’s consumer or business loan products inside merchant, ecommerce, in-store, mobile and call-center journeys while preserving the lender’s brand and program control.
- **B2B BNPL** — White-labeled financing for business purchases, including installment loans, lines of credit, net terms and split-pay structures.
- **Aurora BI** — A centralized real-time analytics layer for channel, market, adoption, conversion, KPI and trend monitoring.
- **Tap Now, Pay Later** — Provisions approved loan or credit funds to a digital wallet through a virtual card, allowing use at a point of sale without a new merchant integration.
- **Gifting Solutions** — White-label gift-card marketplaces, corporate gifting tools and an API for catalog access, issuance, rewards and digital payouts.

## Achievements

- Built a multinational lending platform from a digital gift-card business founded in 2011.
- Secured a $22.5 million minority investment from Ingka Investments in 2021 after supporting IKEA financing programs.
- Expanded from consumer point-of-sale lending into B2B BNPL in 2022.
- Integrated with major financial-technology and payment ecosystems including Mastercard, FIS, Finastra and Ingenico.
- Introduced digital-wallet web push provisioning for approved credit through Tap Now, Pay Later in 2024.
- Created an integrated origination-to-servicing offer with Peach Finance for U.S. community and regional banks in 2026.
- The gifting business reports hundreds of brands and millions of gift cards delivered.

## Latest updates

- **2026-05** — Jifiti and Peach Finance announced an integrated origination-and-servicing solution for U.S. community and regional banks.
- **2024-07** — Jifiti launched Tap Now, Pay Later, allowing approved loan funds to be provisioned to major digital wallets via virtual card.
- **2023-10** — Ingenico and Jifiti announced a global alliance connecting embedded lending to Ingenico’s PPaaS platform.
- **2023-06** — Jifiti and FIS announced an end-to-end embedded lending collaboration.
- **2022-11** — Finastra and Jifiti partnered to provide white-labeled embedded finance through Finastra’s BaaS ecosystem.

## Links

- Website: https://www.jifiti.com/
- LinkedIn: https://www.linkedin.com/company/jifiti/
- Twitter/X: https://twitter.com/JifitiPayments
- Facebook: https://www.facebook.com/jifiti

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Profile page: https://yespress.io/jifiti
Published by YesPress — https://yespress.io
Last updated: 2026-08-15