# Jewlr

> Jewlr is a Toronto direct-to-consumer jewelry company that lets shoppers customize rings, necklaces, bracelets and earrings online, preview many designs in real-time 3D, and have each piece manufactured to order in North America. Its real product is an integrated system joining ecommerce, visualization, customer service, manufacturing and logistics - a vertically integrated approach that helped the business pass one million customers without repeated venture rounds.

- **Founded:** 2009
- **Headquarters:** Toronto, Canada
- **Founders:** Tony Davis (Founder and original CEO)
- **Team size:** 63 employees in supplied company data; Brightspark reported more than 300 employees in 2022, so public estimates conflict
- **Products:** Personalized rings, Personalized necklaces and pendants, Bracelets and earrings, Real-time 3D customization, Corporate jewelry
- **Notable:** Served more than 1.5 million customers according to Jewlr's current company page., Built a catalog of more than 6,000 styles with real-time 3D visualization., Sold 1.3 million products across two brands by 2022, according to early investor Brightspark.

## Products & services

- **Personalized rings** — Made-to-order birthstone, mothers', promise, name, stackable and engraved rings in configurable metals and stones.
- **Personalized necklaces and pendants** — Name necklaces, initials, lockets, family and birthstone pieces with selectable metals, stones and engravings.
- **Bracelets and earrings** — Customizable jewelry across additional gift and self-purchase categories.
- **Real-time 3D customization** — Proprietary visualization lets shoppers configure and inspect many pieces before ordering.
- **Corporate jewelry** — Custom pieces, logo or brand-image work, incentive-catalog inclusion and employee-discount programs.
- **Extended product protection** — Optional two-, three- and five-year protection plans delivered with Extend alongside Jewlr's standard one-year warranty.

## Achievements

- Served more than 1.5 million customers according to Jewlr's current company page.
- Built a catalog of more than 6,000 styles with real-time 3D visualization.
- Sold 1.3 million products across two brands by 2022, according to early investor Brightspark.
- Grew for roughly a decade without raising capital beyond Brightspark's initial investment.
- Generated a reported 35x return for Brightspark when the investor sold a significant portion of its holding in 2022.
- A 2016-2017 interactive 3D display campaign reported 6.34x return on ad spend.
- An Extend cart test reported a 300% increase in protection-plan purchases over 12 days with no conversion decline.
- Publishes annual supply-chain transparency reporting covering forced-labor and child-labor risk controls.

## Latest updates

- **2026-05** — Published its Fiscal 2025 supply-chain transparency report covering Jewlr Holdings, Safyre Labs and 6888887 Canada Inc.
- **2025-09** — Hamster Garage announced a partnership to expand Jewlr's affiliate marketing and reach more self-purchasers.
- **2022-02** — Kensington Private Equity Fund completed a significant investment; Brightspark realized a reported 35x return on the portion it sold.
- **2020s** — Added Extend protection plans after evaluating the cost and operational risk of building longer-term coverage internally.

## Links

- Website: https://www.jewlr.com/
- LinkedIn: https://www.linkedin.com/company/jewlr
- Twitter/X: https://twitter.com/jewlr
- YouTube: https://www.youtube.com/channel/UC11M7JozPazDfSi4dMf_wOg
- Instagram: https://www.instagram.com/jewlr/
- Facebook: https://www.facebook.com/jewlrcom
- TikTok: https://www.tiktok.com/@jewlr_official

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Profile page: https://yespress.io/jewlr
Published by YesPress — https://yespress.io
Last updated: 2026-08-23