# Jewelry Television

> Jewelry Television, better known as JTV, is a privately held Knoxville retailer that turns gemstone expertise into round-the-clock video commerce. It sells fine and fashion jewelry, loose gemstones, watches, accessories, jewelry-making supplies and related services through live television, JTV.com, mobile and connected-TV apps, auctions and one physical GemStore. Its mix of trained hosts, gemological education, global sourcing and direct customer access makes the company part jeweler, part broadcaster and part specialist learning platform.

- **Founded:** 1993
- **Headquarters:** Knoxville, United States
- **Founders:** Bill Kouns (Co-founder), F. Robert (Bob) Hall (Co-founder), Gerald D. (Jerry) Sisk Jr. (Co-founder and gemologist)
- **Team size:** Approximately 1,400 employees in the supplied company data; LinkedIn lists 1,001-5,000 employees.
- **Products:** Jewelry and accessories, Loose gemstones, Jewel School, JTV.com and JTV Auctions, JTV Go and connected-TV apps
- **Notable:** Grew from a one-camera 1993 broadcast into a 24/7 network operating from six high-definition studios., Built what JTV describes as one of the country's largest non-bridal jewelry ecommerce sites., Established sourcing offices across major Asian jewelry and gemstone centers including Bangkok, Hong Kong, Jaipur and Mumbai.

## Products & services

- **Jewelry and accessories** — Fine and fashion jewelry, rings, earrings, necklaces, bracelets, watches, sunglasses, fragrances and gifts sold through broadcast and digital channels.
- **Loose gemstones** — A broad specialist assortment of gemstone species, varieties, matched pairs, parcels and mineral specimens.
- **Jewel School** — Jewelry-making supplies, tools, kits, live programs, tutorials and free workshop programming for makers.
- **JTV.com and JTV Auctions** — A large non-bridal jewelry ecommerce catalog plus an interactive auction marketplace.
- **JTV Go and connected-TV apps** — Mobile and television apps combining live video, recent on-air items, on-demand programs and direct shopping.
- **StretchPay** — Eligible purchases can be divided into as many as six payments at no additional JTV charge.
- **JTV Gold Exchange** — A sister-company-operated mail-in service that buys qualifying unwanted gold and platinum for refining.
- **GemStore and repair services** — JTV's sole physical store in Knoxville offers in-person shopping, personal assistance, cleaning, sizing, remounting and repair coordination.

## Achievements

- Grew from a one-camera 1993 broadcast into a 24/7 network operating from six high-definition studios.
- Built what JTV describes as one of the country's largest non-bridal jewelry ecommerce sites.
- Established sourcing offices across major Asian jewelry and gemstone centers including Bangkok, Hong Kong, Jaipur and Mumbai.
- Reached approximately 60 million U.S. and Canadian households through broadcast distribution by 2025.
- Celebrated 30 years of operation in 2023.
- Expanded its live channel to The Roku Channel in 2025.
- Was displayed as a Newsweek Best Online Shops 2024 honoree on JTV's site.

## Latest updates

- **2025-11** — JTV launched its 24/7 live programming as a standalone channel in The Roku Channel's Live TV guide.
- **2025-07** — Rachel Zoe Jewelry launched on JTV.com.
- **2024-12** — JTV added more than 600 name-brand fragrances to its online product mix.
- **2024-04** — The company expanded beyond jewelry with luxury sunglasses and watches.
- **2024-03** — JTV debuted the Artisan of the South livestream shopping series on JTV Extra.
- **2024-02** — The Prazana lab-grown diamond assortment expanded with additional styles and broadcast availability.

## Links

- Website: https://www.jtv.com
- LinkedIn: https://www.linkedin.com/company/jewelry-television
- Twitter/X: https://twitter.com/jewelry
- YouTube: https://www.youtube.com/@jtv
- Instagram: https://www.instagram.com/jtv/
- Facebook: https://www.facebook.com/jewelrytelevision
- TikTok: https://www.tiktok.com/@jtv

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Profile page: https://yespress.io/jewelry-television
Published by YesPress — https://yespress.io
Last updated: 2026-08-12