# Jessica Toh

> Jessica Toh is the co-founder and CEO of Huckleberry Labs, the AI-powered children's sleep and parenting app she built with her husband Seng Toh after their own son woke every two to three hours for 20 months. A UC Berkeley triple major in electrical engineering, computer science, and math & statistics with a Cambridge MBA, she turned a personal sleep crisis into data science, then into a company that now reaches more than 5 million families across 150+ countries - including roughly 15% of U.S. babies. Her mission is to make expert-grade parenting guidance affordable for everyone, not just families who can pay a sleep consultant thousands a year.

- **Role:** Co-Founder & CEO at Huckleberry Labs
- **Organizations:** Huckleberry Labs
- **From:** Southern California, United States
- **Nationality:** American
- **Education:** Triple major: Electrical Engineering & Computer Science, Mathematics, and Statistics, University of California, Berkeley, MBA, University of Cambridge
- **Known for:** Co-founded and scaled Huckleberry to 5 million+ families across 150+ countries, Reaches roughly 15% of U.S. babies, 24% in the U.K., and 20% in Canada and Australia, Huckleberry earned Apple Editors' Choice and App of the Day honors

## Career timeline

- **Pre-Huckleberry** — Led teams designing software for Fortune 500 companies across Financial Services, Telecommunications, Energy, and Online Retail
- **2017** — Launched the Huckleberry app; surpassed 175,000 downloads
- **2021** — Huckleberry raised a $12.5M Series A (backers include Spero Ventures and Tamarisc Ventures); total funding reached roughly $14.9M
- **2025** — Huckleberry reached more than 5 million families, including ~15% of U.S. babies, 24% in the U.K., and 20% in Canada and Australia

## Achievements

- Co-founded and scaled Huckleberry to 5 million+ families across 150+ countries
- Reaches roughly 15% of U.S. babies, 24% in the U.K., and 20% in Canada and Australia
- Huckleberry earned Apple Editors' Choice and App of the Day honors
- App holds a 4.9-star rating with 120,000+ reviews
- Raised approximately $14.9M in total funding, including a $12.5M Series A

## Latest updates

- **2025-10** — Featured in Everywhere Ventures' 'Founders Everywhere' series; Huckleberry reported surpassing 5 million families.

## Links

- Website: https://huckleberrycare.com
- LinkedIn: http://www.linkedin.com/in/jessicaannatoh
- YouTube: https://www.youtube.com/watch?v=LSous2BZ7i4
- Facebook: https://facebook.com/huckleberrycare

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Profile page: https://yespress.io/jessica-toh
Published by YesPress — https://yespress.io
Last updated: 2026-06-11