# Jessica Herrin

> Jessica DiLullo Herrin is an American entrepreneur and author who founded Stella & Dot, co-founded the venture that became WeddingChannel.com, and now serves as founder and CEO of Marklo. Her career connects consumer commerce, flexible earning opportunities, and software for small business teams. She is the author of the Wall Street Journal bestseller Find Your Extraordinary and hosted the Self Made podcast.

- **Role:** Founder and CEO at Marklo; founder of Stella & Dot
- **Organizations:** Marklo, Stella & Dot, WeddingChannel.com, Della & James, Dell, KEEP Collective, EVER Skincare
- **Nationality:** American
- **Education:** BA in Economics, Stanford University, MBA studies; left without completing the degree, Stanford Graduate School of Business
- **Known for:** Built Stella & Dot into a business with roughly $300 million in annual revenue at its peak., Stella & Dot reports more than $500 million in cumulative earnings paid to its brand ambassadors; this is a network total, not typical individual income., Author of Find Your Extraordinary, identified by its publisher as a Wall Street Journal bestseller.

## Career timeline

- **1994** — Graduated from Stanford University with a BA in economics; worked at technology startups early in her career.
- **1990s** — Left Stanford business school at age 24 to co-found Della & James, the online bridal-registry venture that became part of WeddingChannel.com.
- **2000** — Della & James merged with WeddingChannel.com.
- **Early 2000s** — Worked in management at Dell in Texas before building her jewelry venture.
- **2004** — Founded Luxe Jewels at home, the business later relaunched as Stella & Dot; her own biography gives 2004 as the founding year.
- **2007** — Relaunched the company as Stella & Dot; Blythe Harris joined as partner and chief creative officer.
- **2011** — Sequoia Capital invested a reported $37 million for a 10% stake in Stella & Dot.
- **2016** — Published Find Your Extraordinary on May 3 through Crown Business.
- **2019** — Hosted the Self Made podcast, with publicly archived episodes on entrepreneurship and personal priorities.
- **2025** — Founded Marklo to help consumer brands plan and execute marketing.
- **2026** — Appeared on The Kara Goldin Show in October; Marklo announced $5 million in seed funding on October 14.

## Achievements

- Built Stella & Dot into a business with roughly $300 million in annual revenue at its peak.
- Stella & Dot reports more than $500 million in cumulative earnings paid to its brand ambassadors; this is a network total, not typical individual income.
- Author of Find Your Extraordinary, identified by its publisher as a Wall Street Journal bestseller.
- Winner of the 2011 Ernst & Young Entrepreneur of the Year Award, according to her publisher biography.
- Marklo announced a $5 million seed round led by Forerunner, with Freestyle Capital and angel investors participating, in October 2026.

## Latest updates

- **2026-10** — On October 14, Crunchbase News reported that Marklo had raised $5 million in seed funding led by Forerunner, with Freestyle Capital and angels participating; more than 100 brands were using its pilot, according to Herrin.
- **2026-10** — Appeared on episode 900 of The Kara Goldin Show, published October 5, to discuss Marklo, consumer-brand marketing and the role of human judgment alongside AI.
- **2026-09** — An Inc. interview feature published September 3 discussed her community-college route to Stanford, financial independence and starting Marklo in her 50s.

## Links

- Website: https://jessicaherrin.com/
- LinkedIn: https://www.linkedin.com/in/jessicaherrin/
- Twitter/X: https://twitter.com/JessicaHerrin
- YouTube: https://www.youtube.com/@JessicaHerrin
- Instagram: https://www.instagram.com/jessicaherrin/
- Facebook: https://www.facebook.com/10208942167130336

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Profile page: https://yespress.io/jessica-herrin
Published by YesPress — https://yespress.io
Last updated: 2026-10-23