# Jessica Arredondo Murphy

> Jessica Arredondo Murphy is the Boston-based co-founder and CEO of True Fit, a technology company that uses shopper, product, purchase and return data to provide personalized apparel and footwear fit guidance. A former department-store buyer and graduate of Brown University and Babson College, she helped build True Fit from a business-school idea into a platform serving retailers internationally, and now leads its work on conversational AI shopping and fit intelligence.

- **Role:** Co-founder and CEO at True Fit
- **Organizations:** True Fit, May Department Stores / Filene’s
- **Education:** B.A. in International Relations, Brown University, MBA, Babson College, F.W. Olin Graduate School of Business
- **Known for:** Co-founded True Fit and helped develop its patented fit technology and retail software platform., True Fit won Retail Tech of the Year at the 2023 National Technology News Awards during her tenure as co-founder and COO., Selected as an inaugural Sourcing Journal Visions of Tomorrow honoree in 2026.

## Career timeline

- **2000** — Graduated from Brown University.
- **Before True Fit** — Held women’s sportswear buying positions at May Department Stores; Brown’s alumni feature identifies Filene’s.
- **During MBA studies** — Connected with Babson classmate Romney Evans and co-founded the business that became True Fit.
- **2006** — Graduated from Babson’s MBA program, in the same class as Romney Evans.
- **2019** — As True Fit’s co-founder and chief customer officer, delivered the opening keynote to Brown’s Breakthrough Lab cohort.
- **2022** — Identified as co-founder and COO in True Fit’s announcement of senior executive appointments.
- **2026** — Public interviews and company announcements identify her as True Fit’s co-founder and CEO.

## Achievements

- Co-founded True Fit and helped develop its patented fit technology and retail software platform.
- True Fit won Retail Tech of the Year at the 2023 National Technology News Awards during her tenure as co-founder and COO.
- Selected as an inaugural Sourcing Journal Visions of Tomorrow honoree in 2026.
- Led True Fit as it announced its AI shopping agent in February 2026 and a Glance collaboration in September 2026.

## Latest updates

- **2026-09** — True Fit and Glance announced a collaboration combining conversational discovery and virtual try-on with fit intelligence; the first integrated Glance experiences were planned for the 2026 holiday season, with wider True Fit merchant availability in 2027.
- **2026-07** — Participated in Sourcing Journal’s Visions of Tomorrow event and discussed rebuilding True Fit’s systems.
- **2026-06** — Discussed fit intelligence and AI shopping agents on Street Talk with Arthur Zaczkiewicz.
- **2026-02** — True Fit announced its agentic AI shopping experience.

## Links

- Website: https://www.truefit.com/
- LinkedIn: https://www.linkedin.com/in/jessica-murphy-68a8b8/

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Profile page: https://yespress.io/jessica-arredondo-murphy
Published by YesPress — https://yespress.io
Last updated: 2026-10-13