# Jesse Choi

> Jesse Choi is the Jakarta-based co-founder and co-CEO of Reku, an Indonesian investment platform offering crypto and US equities. A Columbia graduate and Stanford MBA, he previously worked at Bain & Company, Thumbtack, and Bain Capital. He moved to Indonesia in 2021 and writes about relocation, identity, relationships, and building businesses in emerging markets.

- **Role:** Co-Founder & Co-CEO at Reku
- **Organizations:** Reku, Bain & Company, Thumbtack, Bain Capital, AC Ventures, Playground Capital, Payfazz, The 21 Fund, Going Southeast
- **Nationality:** American
- **Education:** Bachelor of Science, Operations Research and Economics, Columbia University, Master of Business Administration, Stanford University Graduate School of Business
- **Known for:** Helped lead Reku following its $11 million Series A in 2022., As co-CEO, announced Reku profitability in Q1 2024., Helped expand Reku from crypto into US equities in 2024.

## Career timeline

- **2013-2016** — Worked at Bain & Company in San Francisco, including as a Senior Associate Consultant.
- **2016** — Held a marketing role at Thumbtack.
- **2016-2019** — Worked as a private equity investor at Bain Capital in Boston.
- **2019-2021** — Completed Stanford MBA; met Maudy Ayunda.
- **2021** — Moved to Jakarta; his February 2022 essay says he arrived four months earlier.
- **2021-2022** — Worked with AC Ventures.
- **2022** — Joined Reku leadership as COO; company announced $11 million Series A in September.
- **2024** — Identified publicly as Reku co-founder and co-CEO; announced Q1 profitability and expansion into US equities.
- **2026** — Published reflections on five years of building in Indonesia and described Reku as serving over one million users.

## Achievements

- Helped lead Reku following its $11 million Series A in 2022.
- As co-CEO, announced Reku profitability in Q1 2024.
- Helped expand Reku from crypto into US equities in 2024.
- Recognized by Coinvestasi as a Most Impactful Figure of 2024, according to Reku.

## Latest updates

- **2026-09** — Published From Silicon Valley to Indonesia on September 8, reflecting on incumbent habits, user segmentation, and revenue models; stated Reku serves 1M+ users.
- **2026-02** — Published Moving to Jakarta Part 7: Agency & Flow on February 22.
- **2024-12** — Reku announced his recognition by Coinvestasi as a Most Impactful Figure of 2024.

## Links

- Website: https://jessejchoi.substack.com/
- LinkedIn: https://www.linkedin.com/in/choijesse/
- Instagram: https://www.instagram.com/jessechoi_/

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Profile page: https://yespress.io/jesse-choi
Published by YesPress — https://yespress.io
Last updated: 2026-10-11