# Jess Levin Conroy

> Jess Levin Conroy is the New York-based founder of Carats & Cake and founder and CEO of ROH. Her career spans retail training, luxury-brand investment work and entrepreneurship. She developed a wedding discovery business focused on local vendors, then expanded into financial infrastructure for hotels. Carats & Cake became a ROH sub-brand in February 2023.

- **Role:** Founder & CEO at ROH
- **Organizations:** ROH, Carats & Cake, Burch Creative Capital, Lord & Taylor
- **Education:** BA, Economics and Spanish, University of Pennsylvania, MBA, NYU Stern School of Business
- **Known for:** Founded Carats & Cake, a wedding discovery platform connecting couples with vendors., Expanded the business into ROH, publicly launched in February 2023., ROH secured $9.2 million in financing in April 2025.

## Career timeline

- **2006** — Graduated from the University of Pennsylvania; entered Lord & Taylor’s training program after college.
- **2007-2010** — Worked at Burch Creative Capital, first as an analyst and later an associate.
- **2010-2012** — Studied for an MBA at NYU Stern and developed Carats & Cake.
- **2013** — Carats & Cake was publicly operating as a wedding discovery platform; an October interview described roughly 30 featured weddings weekly across more than 35 cities.
- **2023** — Announced ROH on February 1, making Carats & Cake a sub-brand of the hospitality software business.
- **2025** — ROH announced a $9.2 million financing round led by Highgate Technology Ventures and Acrew Capital.
- **2026** — Continued leading ROH; announced a strategic advisory board in September.

## Achievements

- Founded Carats & Cake, a wedding discovery platform connecting couples with vendors.
- Expanded the business into ROH, publicly launched in February 2023.
- ROH secured $9.2 million in financing in April 2025.
- ROH was named TravelTech AI Platform of the Year in 2026.

## Latest updates

- **2026-09** — ROH announced a strategic advisory board with Alex Cabañas, Sloan Dean and Pavan Kapur on September 22.
- **2026-05** — ROH announced its TravelTech AI Platform of the Year award.
- **2026-04** — Discussed ROH’s hotel financial infrastructure on Fintech One-on-One.
- **2026-03** — ROH announced affiliation with Preferred Hotels & Resorts’ Alliance Partner Program.

## Links

- Website: https://roh.co/
- LinkedIn: https://www.linkedin.com/in/jess-levin-conroy-391271a
- Instagram: https://www.instagram.com/jesslevinconroy/

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Profile page: https://yespress.io/jess-levin-conroy
Published by YesPress — https://yespress.io
Last updated: 2026-10-12