# Jerry Ropelato

> Jerry Ropelato is a Utah technology entrepreneur who founded the publishing business later known as Purch and served as CEO until March 2013. He founded WhiteClouds in 2013, moving into 3D printing and custom fabrication. His career also includes software development, IT services and teaching; his current public profiles connect him to both WhiteClouds and RedHawks Media.

- **Role:** Chief Executive Officer at WhiteClouds
- **Organizations:** WhiteClouds, Purch / TechMediaNetwork, RedHawks Media, Vitrex, ContentWatch / Net Nanny, Iomega, Ogden-Weber Technical College, Utah Technology Council
- **Education:** Bachelor’s in Accounting/Data Processing, Weber State University
- **Known for:** Founded the predecessor to Purch in 2003., Founded WhiteClouds in 2013., A 2019 university biography documented eight startups and involvement in fourteen acquisitions.

## Career timeline

- **1978** — Reported starting his first company in a later interview.
- **1989-1993** — Director of Software Development at Iomega.
- **1993-2000** — Founder and CEO of Vitrex, an IT services company.
- **2000-2003** — COO/CTO at ContentWatch, later known as Net Nanny.
- **2003-2013** — Founded and led the business later known as Purch; CEO tenure ended in March 2013.
- **2011-2017** — Served on the Ogden-Weber Technical College board.
- **2013** — Founded WhiteClouds; a five-designer team made a Hyperloop model in under 24 hours.
- **2013** — Named a Utah Technology Council trustee.
- **2018** — WhiteClouds produced an 11-foot She-Ra statue for New York Comic Con.
- **2025** — WhiteClouds announced a strategic partnership with RedHawks Media in October.

## Achievements

- Founded the predecessor to Purch in 2003.
- Founded WhiteClouds in 2013.
- A 2019 university biography documented eight startups and involvement in fourteen acquisitions.
- Previously taught IT and designed a long-used student information system at Ogden-Weber Technical College.
- Authored two technology books, according to his university speaker biography.

## Latest updates

- **2025-10** — WhiteClouds announced a partnership with RedHawks Media, connecting topic-specific websites to fabrication services; the announcement identifies Ropelato as WhiteClouds CEO.
- **2025-01** — His public Wefunder profile lists a 2024 Recap post published January 27, 2025.

## Links

- Website: https://www.whiteclouds.com/
- LinkedIn: https://www.linkedin.com/in/jerry-ropelato-4b73545

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Profile page: https://yespress.io/jerry-ropelato
Published by YesPress — https://yespress.io
Last updated: 2026-10-25