# Jerret West

> Jerret West is the Chief Marketing Officer of Roblox, where he leads marketing for a global platform built around user-created experiences. His career has moved through three consequential shifts in entertainment: the Xbox 360 era and the award-winning Halo 3 campaign, Netflix's expansion across more than 40 countries in Europe and Asia Pacific, and Roblox's growth as a creator-led social and gaming platform. A Washington State University and Thunderbird graduate based in the Greater Seattle area, West has built his work around translating products, communities, and local culture into stories that travel.

- **Role:** Chief Marketing Officer at Roblox
- **Organizations:** Roblox, Microsoft Gaming, Xbox, Netflix, American Express, Avenue A
- **Nationality:** American
- **Education:** BA in International Business and Spanish, Washington State University, MBA in Global Marketing, Thunderbird School of Global Management
- **Known for:** Helped launch and grow Netflix in more than 40 countries across Europe and Asia Pacific., Led a global Xbox and Microsoft Gaming marketing organization of more than 400 professionals., Helped market Halo 3 and its Believe campaign, which received the 2008 Cannes Grand Prix, the ANDY Awards Grandy, four One Show Gold Pencils, and five ADC Gold Cubes plus one Silver Cube.

## Career timeline

- **1998** — Graduated from Washington State University with a BA in International Business and Spanish.
- **2001-2003** — Completed an MBA in Global Marketing at Thunderbird School of Global Management.
- **2005** — Joined Microsoft’s Xbox organization as a senior global product manager.
- **2007-2008** — Worked on Halo 3 marketing, including its public beta and the award-winning Believe campaign.
- **2011** — Left Xbox to become Vice President of Digital Marketing at American Express.
- **2013-2019** — Held senior marketing roles at Netflix and helped launch and grow the service in more than 40 countries across Europe and Asia Pacific.
- **2019** — Returned to Microsoft in December as Chief Marketing Officer of Xbox, later serving as Corporate Vice President of Microsoft Gaming.
- **2020-2024** — Led marketing across Xbox games, hardware, and services, including the Xbox Series X|S era and Xbox Game Pass.
- **2024** — Joined Roblox in July as Chief Marketing Officer and Head of Market Expansion, leading marketing and creative teams.
- **2025** — Discussed Roblox’s multi-audience marketing strategy on Ad Age’s Marketer’s Brief podcast and authored a Roblox creator-tournament announcement.
- **2026** — Appeared at Web Summit Vancouver to discuss Roblox as a creator-led game and social platform.

## Achievements

- Helped launch and grow Netflix in more than 40 countries across Europe and Asia Pacific.
- Led a global Xbox and Microsoft Gaming marketing organization of more than 400 professionals.
- Helped market Halo 3 and its Believe campaign, which received the 2008 Cannes Grand Prix, the ANDY Awards Grandy, four One Show Gold Pencils, and five ADC Gold Cubes plus one Silver Cube.
- His Netflix marketing organization was recognized as Ad Age Marketer of the Year in 2016.
- Led marketing strategy spanning Xbox games, hardware, Xbox Game Pass, partnerships, media, and creative teams.

## Latest updates

- **2026-05** — Spoke at Web Summit Vancouver about Roblox’s creator-led platform, social play, creator economics, AI-enabled production, and growth among older audiences.
- **2026-04** — Was featured in an Aspen Institute leadership discussion on power, accountability, and trust in technology.
- **2025-12** — Authored Roblox’s announcement of its first online creator tournament, featuring eight creators and a $50,000 prize pool.
- **2025-04** — Appeared on Ad Age’s Marketer’s Brief podcast to discuss serving gamers, creators, developers, and brands on the same platform.
- **2024-07** — Started at Roblox as Chief Marketing Officer and Head of Market Expansion.

## Links

- Website: https://www.roblox.com
- LinkedIn: https://www.linkedin.com/in/jerretw

---

Profile page: https://yespress.io/jerret-west
Published by YesPress — https://yespress.io
Last updated: 2026-08-11