# Jerome Tse

> Jerome Tse is the founder and CEO of Berri Organics (also branded Berri Pro), a Southern California maker of certified-organic, plant-based hydration drinks. A Cornell-trained Hotelie and former competitive rower, he built the world's first plant-based organic fitness beverage, Berri Fit, from a dorm-kitchen prototype into a national brand. Its follow-up, Berri Lyte, an organic electrolyte solution, now anchors the company and sells in roughly 2,000 stores including Whole Foods, CVS, Target, Wegmans and Sprouts. Tse was named to the Forbes 30 Under 30 Food & Drink list in 2019, and the company has raised more than $7 million.

- **Role:** Founder & CEO at Berri Organics (Berri Pro)
- **Organizations:** Berri Organics, Berri Pro, Cornell University
- **Nationality:** American
- **Education:** B.S., Hotel Administration (Hotelie), Cornell University, School of Hotel Administration
- **Known for:** Forbes 30 Under 30 - Food & Drink (2019), Created Berri Fit, described as the world's first plant-based organic fitness beverage, Launched Berri Lyte, a certified-organic electrolyte solution positioned as a clean alternative to conventional oral-rehydration drinks

## Career timeline

- **2013** — Graduates from Cornell's School of Hotel Administration; had developed the drink prototype in his West Campus dorm kitchen and refined it through the Cornell Hospitality Business Plan Competition.
- **2015-2016** — Pitches a Southern California Whole Foods buyer at Natural Products Expo West with a deck and mock product photos; wins a trial placement in 3 stores.
- **2017-2018** — Expands from 3 stores to 10, then across multiple Whole Foods regions within a year.
- **2019** — Named to the Forbes 30 Under 30 Food & Drink list; launches Berri Lyte, an organic electrolyte solution.
- **2023** — Berri Lyte becomes roughly 80% of revenue and the fastest-growing brand in its category; Berri Organics partners with the Jimmy Fund at Dana-Farber; Berri Lyte outperforms its main competitors nationally for the first time.
- **2024** — Featured in Cornell's Cornellians alumni magazine as the plant-based fitness drink line goes national; products in about 2,000 stores nationwide.

## Achievements

- Forbes 30 Under 30 - Food & Drink (2019)
- Created Berri Fit, described as the world's first plant-based organic fitness beverage
- Launched Berri Lyte, a certified-organic electrolyte solution positioned as a clean alternative to conventional oral-rehydration drinks
- Scaled distribution to roughly 2,000 stores nationwide including Whole Foods, CVS, Target, Wegmans and Sprouts, across 33+ states
- Raised more than $7 million in funding
- Built philanthropy into the brand, with product sales supporting the Jimmy Fund (Dana-Farber) and Wish Upon a Teen

## Latest updates

- **2024-01** — Profiled in Cornell's Cornellians magazine as Berri Organics' plant-based fitness drink line goes national, reaching roughly 2,000 stores.
- **2023-07** — Berri Organics partners with the Jimmy Fund at Dana-Farber Cancer Institute; Berri Lyte grows to about 80% of revenue.

## Links

- Website: https://berriorganics.com
- LinkedIn: http://www.linkedin.com/in/tsejerome
- Twitter/X: https://twitter.com/berripro
- Facebook: https://facebook.com/BerriFit

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Profile page: https://yespress.io/jerome-tse
Published by YesPress — https://yespress.io
Last updated: 2026-07-01