# Jeremy Swift

> Jeremy Swift is the co-founder and CEO of Cordial, an enterprise customer messaging company founded in 2014. A founding member of BlueHornet, acquired by Digital River in 2004, he developed his career through client success, strategy and enterprise sales before starting Cordial. His public writing and interviews emphasize customer relationships, transparent leadership and learning through questions.

- **Role:** Co-founder and CEO at Cordial
- **Organizations:** Cordial, BlueHornet, Digital River, CommerceNext
- **From:** Beaverton, United States
- **Education:** Bachelor’s degree; management and organizational communications studies, Point Loma Nazarene University
- **Known for:** Helped build BlueHornet before its acquisition by Digital River in 2004., Co-founded Cordial in 2014., Led Cordial as it secured a $15 million Series B in 2018.

## Career timeline

- **2000** — Joined the BlueHornet founding team while attending college.
- **2003** — Graduated from Point Loma Nazarene University.
- **2004** — BlueHornet was acquired by Digital River; Swift continued with the business.
- **2011–2014** — Served as VP of Sales and Strategic Accounts at BlueHornet.
- **2014** — Co-founded Cordial and became CEO.
- **2018** — Announced Cordial’s $15 million Series B led by PeakSpan Capital.
- **2019** — Joined Eric Tobias for High Alpha’s December 13 speaker series.
- **2025** — Joined the CommerceNext advisory board.

## Achievements

- Helped build BlueHornet before its acquisition by Digital River in 2004.
- Co-founded Cordial in 2014.
- Led Cordial as it secured a $15 million Series B in 2018.
- Cordial was selected by Tapestry for enterprise email and SMS in April 2026.

## Latest updates

- **2026-10** — Cordial and Wunderkind released The Customer Marketing Gap, comparing 1,000 U.S. consumers with 150 senior U.S. marketers.
- **2026-08** — Cordial announced a Wunderkind integration connecting identity and behavioral intent signals with messaging.
- **2026-06** — Cordial announced headless AI infrastructure accessible through MCP, CLI and API interfaces.
- **2026-04** — Tapestry selected Cordial for enterprise email and SMS across multiple international markets.

## Links

- Website: https://cordial.com/
- LinkedIn: https://www.linkedin.com/in/jeremyswift

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Profile page: https://yespress.io/jeremy-swift
Published by YesPress — https://yespress.io
Last updated: 2026-10-22