# Jeremy Shepherd

> Jeremy Shepherd is Brown-Forman's executive vice president and chief marketing officer, a Canadian-born commercial leader whose career has moved from Coca-Cola Enterprises and Bacardi Canada through a two-decade progression at Brown-Forman. Since joining the company in 2005, he has led markets and teams across Canada, New York and New Jersey, the U.S. Midwest, the United Kingdom and Ireland, and the USA and Canada division. He became chief marketing officer in January 2025, bringing an operator's view of distribution, retail execution, partnerships, and brand building to Brown-Forman's global portfolio.

- **Role:** Executive Vice President, Chief Marketing Officer at Brown-Forman
- **Organizations:** Brown-Forman, The Portman Group, Bacardi Canada, Coca-Cola Enterprises
- **Nationality:** Canadian
- **Education:** Bachelor of Commerce in Marketing, University of Alberta
- **Known for:** Built and launched Brown-Forman's own United Kingdom distribution organization during the COVID-19 pandemic and country-wide lockdowns., Led the design and implementation of a new route to market for Brown-Forman in Canada., Was appointed to lead Brown-Forman's USA and Canada commercial organization in 2022.

## Career timeline

- **Before 2005** — Worked in sales, marketing and brand-management roles at Bacardi Canada and previously at Coca-Cola Enterprises.
- **2005-2008** — Joined Brown-Forman as commercial manager in Toronto, Canada.
- **2008-2011** — Served as managing director for Canada and led the design and implementation of a new route to market.
- **2011-2012** — Served as a North America regional leader, including responsibility for New York and New Jersey.
- **2012-2017** — Held U.S. and Canada division leadership roles, including Midwest and Canada division director; in 2014 he served as national portfolio integration director.
- **2018-2022** — Led Brown-Forman's United Kingdom and Ireland business, built and launched the company's own distribution organization, and served on the Portman Group board.
- **2022-2025** — Led Brown-Forman's USA and Canada commercial division and joined the Executive Leadership Team.
- **2025-present** — Serves as executive vice president and chief marketing officer, effective January 2025.

## Achievements

- Built and launched Brown-Forman's own United Kingdom distribution organization during the COVID-19 pandemic and country-wide lockdowns.
- Led the design and implementation of a new route to market for Brown-Forman in Canada.
- Was appointed to lead Brown-Forman's USA and Canada commercial organization in 2022.
- Was appointed executive vice president and chief marketing officer in January 2025.
- Served on the board of the Portman Group while leading Brown-Forman's United Kingdom and Ireland business.

## Latest updates

- **2026-08** — Brown-Forman's leadership and governance page continued to list Shepherd as executive vice president and chief marketing officer.
- **2026-05** — Shepherd shared Brown-Forman's World Whisky Day recognition of employees behind the company's whiskey brands on LinkedIn.
- **2025-10** — Presented 'Long Runway for Growth' during Brown-Forman's 2025 Investor Day.
- **2025-01** — Became Brown-Forman's executive vice president and chief marketing officer after leading the USA and Canada commercial division.

## Links

- Website: https://www.brown-forman.com/biography/jeremy-shepherd
- LinkedIn: https://www.linkedin.com/in/shepherdjeremy

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Profile page: https://yespress.io/jeremy-shepherd
Published by YesPress — https://yespress.io
Last updated: 2026-08-14