# Jeremy Roche

> Jeremy Roche co-founded FinancialForce in 2009 and served as its founding president and CEO until the 2017 appointment of Tod Nielsen. Previously a CODA chief executive, he later became Unit4’s chief product officer and has moved into software board and advisory work. Dayshape currently lists him as a non-executive director and adviser. FinancialForce became Certinia in May 2023.

- **Role:** Non-Executive Director and Advisor at Dayshape
- **Organizations:** FinancialForce (now Certinia), CODA, Unit4, Science Systems (later SciSys), IBM, Lychgate UK, European Software Association, Paid, Dayshape
- **Nationality:** British
- **Education:** Business Studies degree, Thames Polytechnic (now University of Greenwich)
- **Known for:** Co-founded FinancialForce in 2009 and led it until the January 2017 CEO transition., Led CODA through global expansion and a demerger resulting in an independent AIM listing., Helped establish the European Software Association in 2005.

## Career timeline

- **1987** — Graduated from Thames Polytechnic with a degree in business studies.
- **Before 1990** — Began his career at IBM and subsequently held systems engineering and sales roles at Lychgate UK.
- **1990** — Joined Science Systems as commercial director.
- **2000** — Following Science Systems’ acquisition of CODA, appointed to lead CODA product strategy and research and development; later became CODA CEO.
- **2005** — Helped establish the European Software Association and served as its chairman.
- **2007** — As CODA CEO, announced plans for CODA 2go on Salesforce’s Force.com platform.
- **2008** — CODA 2go debuted at Dreamforce Europe; Unit4 acquired CODA.
- **2009** — Co-founded FinancialForce with backing from Unit4 and Salesforce and became president and CEO.
- **2012** — FinancialForce relocated its US headquarters from San Mateo to San Francisco.
- **2015** — Led FinancialForce during the announcement of a $110 million funding round led by TCV with participation from Salesforce Ventures.
- **2017** — Handed the FinancialForce CEO role to Tod Nielsen, continued as founder and special adviser, and became Unit4 chief product officer.
- **2020** — Joined Paid as chairman alongside its £2.2 million seed funding announcement; the lead investor identified him among participants.
- **2026** — Dayshape publicly welcomed him as a board member and adviser.

## Achievements

- Co-founded FinancialForce in 2009 and led it until the January 2017 CEO transition.
- Led CODA through global expansion and a demerger resulting in an independent AIM listing.
- Helped establish the European Software Association in 2005.
- FinancialForce reported a $50 million annual revenue run rate at the end of 2014 and announced $110 million in funding in March 2015.
- Initiated FinancialForce4Good at the company’s inception in 2009.

## Latest updates

- **2026-02** — Dayshape welcomed Roche as a board member and adviser; its current company page lists him as Non Executive Director and Advisor.

## Links

- LinkedIn: https://uk.linkedin.com/in/jbroche

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Profile page: https://yespress.io/jeremy-roche
Published by YesPress — https://yespress.io
Last updated: 2026-10-25