# Jeremy Fain

> Jeremy Fain is the New York-based CEO and co-founder of Cognitiv, an advertising technology company he started in 2015 with childhood friends Marc Hudacsko and Aaron Andalman. An electrical engineer by training and a longtime digital-media operator, he moved through PwC Consulting, Digitas, the IAB, CBS Interactive and Rubicon Project before building a deep-learning advertising platform. Outside ad tech, he co-founded the Trident Swim Foundation in 2007, combining competitive swimming with academic support for young people.

- **Role:** CEO and Co-Founder at Cognitiv
- **Organizations:** Cognitiv, Trident Swim Foundation, Rubicon Project, CBS Interactive, Interactive Advertising Bureau, Digitas, PricewaterhouseCoopers Consulting
- **Nationality:** American
- **Education:** BS, Electrical Engineering, Yale University, MBA, Marketing and Media, Columbia Business School
- **Known for:** Co-founded Cognitiv in 2015 and serves as its CEO., Helped shape interactive advertising policy and standards at the IAB, including the first VAST standard and Terms and Conditions 3.0., Managed data-driven solutions across CBS Interactive's branded sites with oversight of a $30 million-plus P&L.

## Career timeline

- **1990s** — Studied computer science in Maryland magnet programs, interned at the Army Research Laboratory and began programming.
- **1999** — Graduated from Yale University with a BS in Electrical Engineering.
- **Early career** — Worked as an e-business consultant and subject-matter expert at PricewaterhouseCoopers Consulting; later developed digital marketing strategies at Digitas and helped start a financial-services internet company.
- **2005** — Completed an MBA in Marketing and Media at Columbia Business School.
- **Before 2015** — Served as Vice President of Industry Services at the IAB, Director of Network Solutions at CBS Interactive and Senior Vice President of Accounts at Rubicon Project.
- **2007** — Co-founded the Trident Swim Foundation with Alan Fishman and Kristin Gary.
- **2015** — Co-founded Cognitiv with childhood friends Marc Hudacsko and Aaron Andalman.
- **2025** — Cognitiv and Sargento won the Digiday Media Buying & Planning Award for Best Use of AI.
- **2026** — Cognitiv launched AudienceGPT; Fain and Aaron Andalman were named to ADWEEK's AI Power 50, and Fain was named an EY Entrepreneur Of The Year New York finalist.

## Achievements

- Co-founded Cognitiv in 2015 and serves as its CEO.
- Helped shape interactive advertising policy and standards at the IAB, including the first VAST standard and Terms and Conditions 3.0.
- Managed data-driven solutions across CBS Interactive's branded sites with oversight of a $30 million-plus P&L.
- At Rubicon Project, supported the market success of more than 400 media companies and 500 demand partners.
- Co-founded the Trident Swim Foundation in 2007.
- Named with Cognitiv co-founder Aaron Andalman to ADWEEK's 2026 AI Power 50.
- Named an EY Entrepreneur Of The Year 2026 New York finalist.

## Latest updates

- **2026-06** — Discussed with Digiday how Fanatics used Cognitiv's AudienceGPT and outcome-based modeling to optimize toward customer lifetime value.
- **2026-04** — Named an EY Entrepreneur Of The Year 2026 New York finalist.
- **2026-03** — Cognitiv launched AudienceGPT, and Fain and Aaron Andalman were named to ADWEEK's AI Power 50.
- **2026-01** — Cognitiv began its planned expansion into Europe with ContextGPT and localized real-time infrastructure.
- **2025-11** — Led an AI AMA on deep learning and advertising at Brandweek 2025.

## Links

- Website: https://www.cognitiv.ai
- LinkedIn: https://www.linkedin.com/in/fainjeremy
- Twitter/X: https://twitter.com/teamcognitiv
- Facebook: https://facebook.com/teamCognitiv/

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Profile page: https://yespress.io/jeremy-fain
Published by YesPress — https://yespress.io
Last updated: 2026-08-27