# Jeong Ju (Jay) Lee

> Jeong Ju (Jay) Lee is Himedi’s original co-founder and former co-CEO. A former television producer, he started the business in 2011, developed its concierge operations and recruited experienced platform executives as the company expanded internationally.

- **Role:** Entrepreneur; former television producer
- **Organizations:** Himedi
- **Known for:** Built Himedi from hands-on concierge operations into a business with an online platform., Led Himedi alongside Donkyo Seo during its documented international investment rounds.

## Career timeline

- **Before 2011** — Worked in drama and video production.
- **2011** — Started the business that became Himedi.
- **2017** — Recruited Donkyo Seo from a Yogiyo background.
- **2018** — Himedi secured 2 billion won from Murex Partners.
- **2019** — Recruited Yoo Kwang-jin from Kakao Mobility.
- **2020** — Himedi raised 6 billion won and launched its online platform.
- **2021** — A 3 billion won financing brought announced cumulative investment to 11 billion won.
- **2022** — Himedi opened an Ulaanbaatar office; Lee was listed for the December National Tourism Strategy Meeting.

## Achievements

- Built Himedi from hands-on concierge operations into a business with an online platform.
- Led Himedi alongside Donkyo Seo during its documented international investment rounds.

## Latest updates

- **2026-08** — YesPress identifies Lee as Himedi’s original co-founder and former co-CEO; it does not establish a new role.
- **2022-12** — Named in the government participant list for the seventh National Tourism Strategy Meeting.
- **2022-04** — Quoted as co-CEO when Himedi announced its Ulaanbaatar office.

## Links

- LinkedIn: https://www.linkedin.com/in/jeong-ju-jay-lee-7bbb43195/

---

Profile page: https://yespress.io/jeong-ju-jay-lee
Published by YesPress — https://yespress.io
Last updated: 2026-10-16