# Jens Grede

> Jens Grede is a Swedish entrepreneur based in Los Angeles, co-founder and CEO of SKIMS, and co-founder and chairman of FRAME. His career spans fashion publishing, Saturday Group and consumer investing through Popular Culture. He works at the intersection of product, entertainment and retail, with longtime collaborators including Erik Torstensson, Emma Grede and Kim Kardashian.

- **Role:** Co-Founder and Chief Executive Officer at SKIMS
- **Organizations:** SKIMS, FRAME, Popular Culture, United Talent Agency, Saturday Group, Wednesday Agency Group
- **From:** Bälinge, Sweden
- **Nationality:** Swedish
- **Known for:** Co-founded FRAME in 2012 and serves as chairman., Co-founded SKIMS in 2019 and serves as CEO., SKIMS received the inaugural Innovation Award presented by Amazon Fashion at the 2022 CFDA Fashion Awards.

## Career timeline

- **1997** — Began working at Stockholm New magazine as managing editor.
- **2000** — Moved to London to work at Tyler Brûlé’s creative agency, where he met Erik Torstensson.
- **2003** — Co-founded Saturday Group with Erik Torstensson.
- **2012** — Co-founded FRAME with Torstensson; married Emma Grede.
- **2016** — BBDO Worldwide acquired a majority stake in Wednesday Agency Group.
- **2017** — Moved to Los Angeles with his family.
- **2019** — Co-founded SKIMS with Kim Kardashian; Emma Grede is a founding partner.
- **2022** — Accepted SKIMS’ inaugural CFDA Innovation Award with Kim Kardashian and Emma Grede.
- **2025** — Joined United Talent Agency’s board; SKIMS launched NikeSKIMS and announced financing at a $5 billion valuation.

## Achievements

- Co-founded FRAME in 2012 and serves as chairman.
- Co-founded SKIMS in 2019 and serves as CEO.
- SKIMS received the inaugural Innovation Award presented by Amazon Fashion at the 2022 CFDA Fashion Awards.
- SKIMS announced a $225 million capital raise at a $5 billion valuation in November 2025.
- Joined United Talent Agency’s board in June 2025.

## Latest updates

- **2026-09** — RetailBoss reported that Jens Grede joined Kim Kardashian and Emma Grede at a three-day SKIMS Store Leader Summit.
- **2026-01** — SKIMS appointed Kim Seymour as Chief People Officer, reporting to Grede.
- **2025-11** — SKIMS announced $225 million in financing at a $5 billion valuation; its forecast was to exceed $1 billion in 2025 net sales.
- **2025-09** — The first NikeSKIMS collection launched on September 26.
- **2025-06** — Joined United Talent Agency’s board of directors.

## Links

- LinkedIn: https://www.linkedin.com/in/jens-grede-833431b7
- Instagram: https://www.instagram.com/jensgrede/

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Profile page: https://yespress.io/jens-grede
Published by YesPress — https://yespress.io
Last updated: 2026-10-23