# Jenny Campbell

> Jenny Campbell is a Los Angeles-based brand, performance and growth marketing executive who has spent more than two decades moving between advertising agencies and the brands they serve. She began at Wieden+Kennedy, spent over seven years at Nike working across Nike Women's, brand innovation and the Nike+ ecosystem as senior global brand director, then became managing director at 72andSunny, where clients included adidas, Google, Starbucks, Uber and eBay. In September 2018 she joined Tinder as chief marketing officer, and in November 2020 Kate Spade New York named her CMO with a brief spanning brand marketing, direct-to-consumer engagement and digital. She later served as interim head of creative at Athleta and is currently interim chief marketing officer at Frank & Eileen, the woman-owned, B Corp-certified apparel brand in downtown Los Angeles. A Morehead-Cain Scholar and 1995 journalism graduate of UNC-Chapel Hill, she has served on the board of MAKERS and mentors young women entering the industry.

- **Role:** Chief Marketing Officer (Interim) at Frank & Eileen
- **Organizations:** Frank & Eileen, Athleta, Kate Spade New York, Tinder, 72andSunny, Nike, Wieden+Kennedy, MAKERS, Morehead-Cain Foundation
- **Nationality:** American
- **Education:** BA, Journalism (Morehead-Cain Scholar), University of North Carolina at Chapel Hill
- **Known for:** Named to PRovoke Media's Influence 100 list of the world's most influential in-house communications and marketing leaders (2019), Chief marketing officer of Tinder during a period of rapid global expansion, from 2018, Chief marketing officer of Kate Spade New York, appointed November 2020 with responsibility for brand marketing, direct-to-consumer engagement and digital

## Career timeline

- **1995** — Graduates from UNC-Chapel Hill with a BA in journalism as a Morehead-Cain Scholar
- **1990s-2000s** — Spends roughly eight years at independent advertising agency Wieden+Kennedy
- **2000s-2010s** — Joins Nike, ultimately spending more than seven years there across Nike Women's, brand innovation and the Nike+ ecosystem
- **2010s** — Serves as senior global brand director for Nike+ and Member Services, working on the development of NikeFuel
- **2010s** — Becomes managing director at Los Angeles agency 72andSunny, with clients including adidas, Google, Starbucks, Uber and eBay
- **2018** — Named chief marketing officer of Tinder, announced September 2018
- **2019** — Named to PRovoke Media's Influence 100 list; interviewed by Forbes on Gen Z, authenticity and the meaning of IRL
- **2019** — Featured on the Morehead-Cain Foundation's Catalyze podcast, episode 15
- **2020** — Appointed chief marketing officer of Kate Spade New York, effective November 9, succeeding Mary Renner Beech
- **2020s** — Serves as interim head of creative at Athleta
- **2020s** — Serves as interim chief marketing officer at Frank & Eileen in Los Angeles

## Achievements

- Named to PRovoke Media's Influence 100 list of the world's most influential in-house communications and marketing leaders (2019)
- Chief marketing officer of Tinder during a period of rapid global expansion, from 2018
- Chief marketing officer of Kate Spade New York, appointed November 2020 with responsibility for brand marketing, direct-to-consumer engagement and digital
- Senior global brand director at Nike for Nike+ and Member Services, contributing to the development of NikeFuel
- Managing director at 72andSunny in Los Angeles across a client roster including adidas, Google, Starbucks, Uber and eBay
- Board member at MAKERS, the media platform focused on women leaders and creators
- Delivered the keynote address at the Morehead-Cain Foundation's first Final Selection Experience for sophomores at UNC-Chapel Hill
- Long-running mentor in the Morehead-Cain mentoring program

## Latest updates

- **2020-11** — Began as chief marketing officer of Kate Spade New York, succeeding Mary Renner Beech
- **2024-03** — Featured by the Morehead-Cain Foundation, which highlighted her as a UNC alumna and chief marketing officer
- **2026-07** — Listed as interim chief marketing officer at Frank & Eileen, the woman-owned B Corp apparel brand headquartered in downtown Los Angeles

## Links

- Website: https://frankandeileen.com
- LinkedIn: http://www.linkedin.com/in/jenny-campbell-1a90b94

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Profile page: https://yespress.io/jenny-campbell
Published by YesPress — https://yespress.io
Last updated: 2026-07-27