# Jennifer Luisa

> Jennifer Luisa is senior vice president and chief marketing officer at The Hanover Insurance Group, where she oversees the corporate brand and a broad portfolio spanning marketing strategy, communications, social media, creative services, operations, community relations, conferences, and business learning and development. Her path through marketing, sales, operations, and the company foundation offers a practical case study in how intellectual curiosity, thoughtful risk-taking, mentorship, and institutional knowledge can turn long tenure into continual reinvention.

- **Role:** Senior Vice President, Chief Marketing Officer at The Hanover Insurance Group
- **Organizations:** The Hanover Insurance Group, The Hanover Insurance Group Foundation, Insurance Information Institute, Worcester Educational Development Foundation, Women@Hanover, Hanover Digital Council, Hanover Innovation Council, United Way volunteer program
- **Education:** Communication and media studies, Syracuse University, Communication, Clark University
- **Known for:** Leads The Hanover's corporate brand and functions covering marketing strategy, communications, public relations, social media, creative services, marketing operations, community relations, conference services, and business learning and development., Serves on the Insurance Information Institute's executive leadership committee and chairs its communications committee., Progressed through marketing, sales, operations, and charitable-foundation roles during a career of roughly 25 years at The Hanover.

## Career timeline

- **c. 1999** — Joined The Hanover Insurance Group; in a 2024 interview, Luisa said she had been with the company for 25 years.
- **2011-2012** — Served as assistant vice president of corporate community relations.
- **2013-2014** — Served as vice president of community relations and as president of The Hanover Insurance Group Foundation.
- **2014** — Moved into the role of vice president of marketing and communications.
- **2018** — Listed a Worcester Business Journal Outstanding Women in Business recognition on her LinkedIn profile.
- **2021** — Became senior vice president and chief marketing officer at The Hanover Insurance Group.
- **2026** — Named as a new board member of the Worcester Educational Development Foundation.

## Achievements

- Leads The Hanover's corporate brand and functions covering marketing strategy, communications, public relations, social media, creative services, marketing operations, community relations, conference services, and business learning and development.
- Serves on the Insurance Information Institute's executive leadership committee and chairs its communications committee.
- Progressed through marketing, sales, operations, and charitable-foundation roles during a career of roughly 25 years at The Hanover.
- Listed a 2018 Worcester Business Journal Outstanding Women in Business recognition on her LinkedIn profile.
- Serves as a board member of the Worcester Educational Development Foundation.

## Latest updates

- **2026-07** — Shared The Hanover's discussion of using AI to reduce friction in underwriting, claims, and service while keeping benefits focused on customers.
- **2026-05** — Introduced as a new board member of the Worcester Educational Development Foundation.

## Links

- Website: https://www.hanover.com
- LinkedIn: https://www.linkedin.com/in/jennifer-luisa

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Profile page: https://yespress.io/jennifer-luisa
Published by YesPress — https://yespress.io
Last updated: 2026-08-14